Assistant Manager, Marketing Communications

About Us

Kaplan Higher Education Academy (Kaplan) is part of Kaplan Inc., one of the world's most diverse education providers and the largest subsidiary of Graham Holdings Company (NYSE:

GHC).

Kaplan has welcomed students from over 55 countries and regions. As a Lifelong Integrated Learning Partner, we offer over 450 academic and professional certification programme options
* for higher learning and skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted more than 100,000 graduates^.

We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work.

At Kaplan, our employees are our most valuable assets, and everyone's contribution is integral to our success. We have been recognised by The Straits Times, for the second successive year, as being one of Singapore's Best Employers for 2023
. This large-scale and comprehensive study assessed the attractiveness of organisations in Singapore based on an independent employee survey.

We strive to continue providing a professional, positive and stimulating work enviroment with plenty of room for initiatives, so that our employees can thrive with us. If you are seeking opportunities for growth, we welcome you to write to us!

* Based on full‑time and part‑time study modes across programmes offered at Kaplan.

^Total Diploma and Degree graduates from Kaplan from .

THE ROLE:

Assistant Manager, Marketing Communications

• Develop 360 integrated marketing and communication plans for assigned portfolios/disciplines, encompassing online and offline advertising, PR, events, and branding aimed at generating leads and meeting enrolment targets.
• Execute and optimise marketing and communication plans, working closely with internal stakeholders (team members, sales team) and external agencies on deliverables.
• Contribute to Kaplan's brand building efforts through effective content marketing.
• Work in tandem with Sales teams and broader management team to position Kaplan in the market as the preferred PEI for assigned university portfolios and disciplines.
• Brand guardian that oversees the accurate and consistent application of the brand (in all forms) across all marketing and communication channels which includes the need for copy vetting, editing and writing.
• Review and apply established Kaplan copy conventions and align copy tonality across all marketing and communication activities for Kaplan Singapore to ensure consistency.
• Review and ensure compliance of marketing and communication materials with CPE regulatory guidelines, or any other guidelines necessary. This includes adherence to the principles of:
  • Truthful representation
  • Substantiation
  • Fair competition
  • Observance of social values
  • Integrity and responsibility
• Lead the implementation of holistic marketing initiatives on social media platforms, digital marketing, develop corporate materials to increase customer awareness and engagement.
• Review, track and evaluate effectiveness of each campaign to ensure high yield, the right media mix and to gain consumer insights for CRM and/or re‑marketing.
• Identify new avenues through co‑marketing opportunities with strategic partners for lead generation and to expand brand exposure.
• Monitor competitive marketing trends to enable development and implementation of a comprehensive go‑to‑market strategy for respective programmes and products.
• Manage A and P budget and ensure usage of the budget yield the highest ROI.
• Manage agencies to ensure quality, timely and cost effective delivery.

• Bachelor's degree in Business, Marketing, Mass Communications or equivalent
• At least 5 years' experience in integrated marketing
• Online marketing experience
• B2B and B2C marketing experience
• Creative and good with copy
• Ability to work across multiple teams and support various business
• Ability to develop and execute marketing strategy
• Stakeholder management (managing senior‑level stakeholders)
• Highly motivated, resourceful and results‑oriented team player with strong commercial acumen
• Facebook Ads Manager

• Experience in working within a matrix reporting structure
• Experience in working across geographies
• Experience in a fast‑paced, working environment
• Familiarity with marketing trends and technological developments
• Google Analytics and Ads
• Salesforce

• Working Hours:
  
  Monday to Friday, 9am to 6pm.
• Work Arrangements:
  Hybrid (Blend of in‑office and remote work)
• Location:
  
  Wilkie Edge