Deputy Director of Marketing, Brand and Student Recruitment

Shape the future of our industry-connected university

We are seeking an ambitious and experienced Deputy Director of Marketing, Brand and UK Student Recruitment to play a critical leadership role in driving our brand, marketing and student recruitment performance. Reporting to the Director of Marketing, Communications and Engagement, you will lead the development and delivery of high-impact marketing and recruitment activity for UK markets, while contributing to global brand growth in partnership with our international recruitment teams.

This is a senior, influential role for a strategic marketer and leader who thrives in a fast-paced, creative environment and is motivated by delivering measurable impact.

• Lead Ravensbourne's marketing, brand and UK student recruitment strategy, ensuring alignment with institutional priorities and growth targets
• Act as a brand guardian, championing a consistent, compelling and distinctive Ravensbourne identity across all channels
• Take senior responsibility for UK student recruitment marketing and widening participation across pre-degree, undergraduate, postgraduate and professional provision
• Drive integrated, data-led marketing campaigns across the full recruitment funnel - from awareness to enrolment
• Provide strategic oversight of the University website, social media and digital performance, ensuring strong user experience and conversion
• Lead and develop marketing, recruitment, content, campaigns and events teams, fostering innovation, collaboration and high performance
• Oversee a portfolio of student recruitment and reputation-building events, including open days, applicant events and graduation
• Use insight, analytics and performance reporting to inform decision-making, optimise investment and demonstrate ROI
• Build strong partnerships across academic schools, professional services and external agencies
• Deputise for the Director of Marketing, Communications and Engagement as required

You will be a senior marketing and recruitment professional with substantial experience in higher education or a comparable sector. You will bring:

• A strong track record of delivering student recruitment growth through strategic, integrated marketing
• Deep understanding of the UK student recruitment lifecycle and the wider higher education landscape
• Experience leading multi-disciplinary teams and managing significant budgets
• Advanced capability in data-driven decision-making, performance reporting and campaign optimisation
• Confidence working with senior stakeholders and influencing at institutional level
• A commitment to equality, diversity and inclusion, widening participation and ethical recruitment
• A collaborative, forward-thinking leadership style aligned with Ravensbourne's values

Professional qualifications and membership of relevant marketing or sector bodies are desirable.

• Generous leave
• We operate a hybrid working model of on-site and working from home for most of our posts
• Competitive Pension Scheme
• An Employee Assistance programme
• A cycle-to-work scheme