Sr Product Marketing Manager

✨ Real Impact, Real People: Our mission at Point is to make home ownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, West Cap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 15,000+ customers.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

We’re looking for a strategic, insight-driven Senior Product Marketer to join our brand marketing team and help shape how Point understands its homeowners, tells its story, and brings products to market. This is a highly visible, cross-functional role at the center of product, growth, and brand strategy.

You’ll play a critical role in defining the narrative for Point’s flagship Home Equity Investment and future products, bringing clarity, coherence, and rigor to how we communicate across every touchpoint. You’ll partner closely with Product, Growth, Design, CX, Sales, and Leadership to ensure our positioning, messaging, and go-to-market efforts are grounded in deep customer understanding and drive meaningful impact.

This role is ideal for a senior-level marketer who thrives as a thought-leader, enjoys owning complex problems end to end, and is excited to operate with both strategic depth and hands-on execution in a high-growth environment.

Build customer insights

Lead homeowner research and contribute to segmentation development, ensuring marketing and product decisions are grounded in real customer understanding.

Develop the narrative

Collaborate with the Brand team to incorporate your product research into segment messaging, and tone of voice across channels.

Lead product marketing

Build and execute go-to-market plans for launches, enhancements, and experiments in close partnership with Product and Growth.

Shape Point’s content and communications strategy

Partner with content, SEO/AEO, social, and reviews to ensure messaging meaningfully advances our narrative, organic visibility, and homeowner trust.

Measure and learn

Define and track KPIs related to message clarity, awareness, trust, and content performance.

6+ years of product marketing experience, preferably in a high-consideration or regulated category (fintech a plus).

Deep experience with customer research and segmentation, with the ability to translate qualitative and quantitative insights into clear positioning and messaging.

Proven product marketing operator with a track record of leading GTM efforts, launches, and cross-functional alignment.

Exceptionally strong writer and communicator who can translate complexity into clarity across products, segments, and channels.

High ownership, strong judgment, and a bias toward action — comfortable operating autonomously and driving work forward.

A systems thinker who enjoys creating frameworks, structure, and repeatable processes in ambiguous or high-growth environments.

Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).

Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.

Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.

Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during…