Digital Marketing Manager

Overview

This role is responsible for developing, executing, and optimizing paid media campaigns across multiple digital platforms, primarily Meta (Facebook & Instagram) to drive measurable growth. The individual partners closely with the Direct Response team to align targeting, creative, and funnel strategy with campaign objectives. Core responsibilities include managing budgets, analyzing performance data, and implementing optimizations to maximize ROI. Success in this role is defined by delivering high-quality leads, scalable acquisition, and media strategies that align with CV’s brand and revenue goals.

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented.

This company operates nationally and is growing by the day.

• Marketing campaigns are reaching the right target audience due to using up to date and emerging techniques
• Providing insights that go above simple metrics like CPL and giving informed decisions on where to spend, how much to spend, and how fast we can spend, which increases results

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future
• Oversee and manage overall paid media budget
• Ensure paid ads have a clean, organized structure and that best practices for structure are documented
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Define metrics and analyze program success, track and forecast utilization growth and engagement
• Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
• Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage
• Conduct daily deal audits and attribute revenue to the correct campaigns.

• Deep understanding of Meta’s advertising ecosystem, including Advantage+ structures, Andromeda best practices, CAPI implementation, event/signal optimization, and creative distribution mechanics to drive scalable performance.
• Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals
• Understanding of digital, traditional, social media and strategic marketing opportunities
• Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies
• Understand current and emerging trends in digital marketing, mobile marketing, and automation
• Ability to manage AdWords, Face Book/Instagram, Tik Tok, Youtube and Linked In campaigns efficiently with a focus on optimization
• Possess intermediate level of financial acumen to adhere to ad budget
• Data-driven mindset to measure relevant KPIs and recommend decisions based on results
• Proficiency in tracking, attribution, and analytics tools (Hub Spot, GA4, Databox) to ensure accurate revenue attribution

• Medical, dental, and vision for FT positions and their dependents
• Vacation and sick time policy that increases based on tenure with the company
• Three work from home days per month (4/month during June-August)
• Employee Assistance Program through Guardian
• 401k with up to 3% Company match
• Pet Insurance through SPOT for your 10X pets!
• Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1…