Field Marketing Manager

Laserfiche is seeking an organized, dynamic, and motivated individual to join our team as a Field Marketing Manager. In this role, you will be responsible for supporting the execution of field marketing initiatives aimed at driving customer retention and training programs via in-person user groups, as well as prospect engagement programs via lunch and learn and networking events. The ideal candidate is a self-starter with a passion for marketing, excellent communication skills, and the ability to thrive in a fast-paced environment.

This role acts as a liaison between Direct Sales, Channel Sales and Marketing Teams. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market customer and prospect strategies to support the Laserfiche corporate initiatives. You will serve as the primary field marketing lead, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.

• Hybrid:
  Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA
• Remote work from home on Mondays and Fridays
• Ability to work flexible hours when needed to accommodate traveling for field marketing events
• Willingness to travel as needed for events and meetings (up to 50% travel, including possible weekends)
• Event Coordination: Assist in the planning, coordination, and execution of various field marketing events. This includes coordinating logistics, managing vendor relationships, and ensuring all event materials are prepared and delivered on time.
  • Partner with Account Executives and SDRs to create targeted marketing campaigns, in-person activations, and post-event follow-ups that convert MQLs to Opportunities.
• Promotional Campaigns: Collaborate with the marketing team to develop and implement promotions tailored to specific geographic regions, industries, or audiences. This may involve distributing marketing materials, managing promotional giveaways, and tracking campaign performance metrics.
• Field Partnership: Provide strong partnership to field sales teams by delivering marketing materials, organizing sales kits, and facilitating training sessions as needed. Serve as a liaison between the marketing department and field sales representatives to ensure messaging alignment.
• Content Development: Assist in creating marketing content, including brochures, presentations, case studies, email messaging, and social media posts tailored to target audiences and regions.
• Budget Management: Help manage the field marketing budget by tracking expenses, processing invoices, and identifying cost-saving opportunities without compromising quality or effectiveness.
• Reporting and Analysis: Compile and analyze data related to field marketing activities, including event attendance, lead generation, and ROI. Prepare regular reports and presentations to communicate findings and recommendations to stakeholders.

• Bachelor’s degree in marketing, business, or related field.
• 3-5 years of experience in field marketing, preferably within the SaaS software and AI industries.
• Proven track record of planning and executing successful trade shows, events, and webinars.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and negotiation skills, with the ability to build and maintain strategic partnerships.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in analyzing marketing activity ROI and making data-driven decisions.
• Experience with digital marketing tools and CRM systems such as Salesforce.
• Willingness to travel as needed for events and meetings (up to 50% travel, including possible weekends).

The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors.

• $100,000 - $117,000 per year

• Generous time off:
  • 15 Days of Vacation
  • 3 Floating Holidays
  • 2 Paid Volunteer Days
  • 9 Paid Holidays
• Hybrid Work Environment
• Free Parking: covered and EV charging stations
• Various 401(k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options

Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.

Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver…