Account Director, Public Relations & Social Media Marketing

We’re Growing! Seeking an Account Director, Public Relations & Social Media Marketing

af&co. is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include top restaurants, hotels, food and beverage brands and special events. We specialize in public relations, influencer relations, marketing, social media and launch strategy. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. For more information, please see our website at

Here’s the scoop!

Job Title: Account Director, Public Relations & Social Media Marketing

Department: Public Relations and Marketing

Reporting to: Managing Director and CEO

Salary Range: $105,000 - $115,000

FLSA Status: Full time, Non‑Exempt

This position requires eight to 10 years of in‑house or agency experience, with public relations and social media marketing expertise complemented by sharp communication and leadership skills. This role is a leader in the public relations and marketing departments at the agency, responsible for leading campaign strategy and planning for their clients, mentoring, training and developing individual team members, driving the new business process, and achieving and maintaining client satisfaction through client leadership.

The Account Director supports department operations, including performance reviews, contractor agreements, and scopes of work. A passion for restaurants and the hospitality industry as well as a desire to lead cross‑functional teams in public relations, marketing and brand strategy are a must.

While our team works 100% remotely, this position must be based in the San Francisco Bay Area.

To thrive as an af&co. team member, you are:

• Detail‑oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal‑setter and excellent communicator
• Keenly interested in and passionate about food, restaurants, cocktails, travel, and the hospitality arts and culture in general
• An excellent writer
• A natural networker and team player with strong social skills who can juggle multiple projects with finesse
• A born story‑teller with strong persuasion skills
• A knowledgeable mentor
• Excited to assist company with new business outreach
• Highly productive and efficient with time management
• Adaptable and able to respond quickly to internal and external communication
• A solutions‑oriented thinker who looks for opportunities to make work more effective

In this position, you will play a significant leadership role at the agency, in partnership with the Managing Director, CEO, and other account directors, working with the leadership team on agency management and operations. You will be the central point of communication for eight to twelve clients. You will build confidence with your clients that strategic solutions, project details, process steps, billings and deliverables are well organized, communicated and managed.

Additionally, you will ensure that correspondence, materials, presentations, proposals seen by prospective and existing clients are error‑free, of highest quality, relevant to the client’s business challenges, and reflective of af&co.’s approach.

• Directly manage 4‑5 team members
• Lead agency meetings, project check‑ins, and performance reviews as a member of the leadership team
• Supports operational needs of the public relations department
• Bring out the best in others by interacting with colleagues and clients in a positive, professional and motivating manner
• Thoughtfully delegate work to junior‑level talent with their career development in mind, providing clear direction and feedback
• Collaborate with Managing Director, CEO, and other account directors on team leadership and agency culture initiatives
• Organize and assign team breakdowns and assignments together based on client needs
• Assign all action items and next steps for their team in Asana
• Initiate six‑month plans for each account, leading account team to add strategies and initiatives based on individual client needs
• Attend client/company events two to three times a week in the Bay Area

• Client lead, trusted advisor and…