Manager, Social Media

Department: Brand Marketing - NAM

Reports to: Director, Integrated Brand Marketing

Location: North Vancouver, B.C.

As the Manager, Social Media, you are responsible for Arc’teryx’s branded content and strategy across the ever-evolving social ecosystem. You are a leader, with a keen grasp of social trends, digital storytelling, channel objectives and brand voice. In this role, you will set the vision and roadmap for our channels — combining a strategic vision with guest experience, content strategy and tactical planning.

You will also be responsible for setting the strategic and creative direction for our local channels and managing our CCC’s. You will be their leader and mentor in helping them to build the proper skillset to run their local channels in compliment with the vision and roadmap that you are setting for global channels.

This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our brand management team, our creative team, athletes/ambassadors, community partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

Your social media team consists of global social media specialist and local community content curators.

• Defining the Global Social Media strategy in partnership with the Director, Integrated Brand Marketing— inclusive of channel and content strategy, content production and channel programming, and in alignment with our overall brand calendar and key cultural moments
• Leading the creative team to create a channel-centric approach to storytelling, ensuring each channel ecosystem is carefully considered. This includes creation of a very clear and concise social strategic vision that falls within the overall brand creative vision.
• Working closely with Public Relations and the EDI teams on proactive and reactive messaging around cultural moments, and crisis communication
• Tracking and analyzing data analytics and KPIs for all projects and initiatives, and provide insights on monthly reporting to cross-functional stakeholders and Brand Leadership Team
• Managing relationships with contract photographers and content creators to ensure brand standards are maintained in all that we do
• Working in collaboration with Brand Managers and the integrated marketing team on channel needs for all campaigns, from brand awareness to product marketing, to athlete storytelling
• Working closely with the global retail marketing manager and regional managers to support strategic growth in our local brand store markets in conjunction with your CCC team.
• Managing annual content budget, planning, and resource requests
• Delivering best-in-class guest experience to our online communities, in partnership with Guest Services team
• Providing editorial, creative and technical support to team members
• Leading the Social Media team, providing coaching and support to help foster growth professionally and personally
• Inspiring the team to bold new ideas and innovation to grow our social channels

• You have bachelors degree or post-secondary education in marketing, business, communications or a related field
• You have 5+ years' experience in a communications role with experience in a fast paced, results-driven working environment
• You are an expert at delivering social media strategies across our owned channels
• You have an excellent ability to collect, analyze, and report on data to drive results
• You have superior verbal and written communication skills coupled with strong listening skills
• You are an empathetic leader, who can foster learning, growth and trust amongst team members
• You have the ability to mentor and uplevel regional specialist positions
• You have a keen eye for emerging digital social trends, a passion for the outdoors and an enthusiastic approach to…