Industry Marketing Manager – Data Centers

Overview

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

In the Industry Marketing organization, we are aligned across Siemens Software’s core strategy of going to market by industry. Siemens is a solid, experienced, and trusted partner to help our customers continue their digitalization journey toward becoming an agile, sustainable Digital Enterprise. To effectively meet the evolving needs of the data center market, the industry marketing manager is responsible for creating marketing strategies, messaging, campaigns, and developing a deep understanding of their industry and audiences to support the achievement of our revenue and growth objectives.

• Works alongside senior industry leaders to translate wider company goals into effective and focused marketing strategies for the data center industry

• Owns marketing responsibilities for campaign development within the data center industry, including the creation of highly targeted messaging for specific audiences across the buying cycle

• Supports industry-related marketing activities as a senior-level marketing manager in a large corporation. This includes management of sales/field enablement strategies for marketing campaigns, ensuring easy, one-stop access to marketing collateral, delivering training, and other enablement activities for a specialized data center sales organization

• Collaborates with the cross-business unit marketing team, business partners, and other executives to identify, develop, and implement data center industry-specific strategies, plans, and campaigns

• Possesses a deep knowledge of the data center industry, with experience in market research programs and the use of data to make well-informed strategic decisions. This includes understanding industry trends, challenges, and opportunities related to data center infrastructure management (DCIM), operation and energy efficiency, sustainability, electronics and the impact of AI workloads on data center operations.

• Proven ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution.

• Excellent written skills, including the ability to develop clear target audience definition, messaging concepts, and author appropriate content to support marketing execution and sales enablement for the data center industry.

• Ability to collaborate with and influence others as part of a virtual team, as well as lead virtual teams and projects.

• Demonstrated ability to work with minimum supervision; self-motivated and a self-starter.

• Structured thinker and excellent analytical skills.

• Excellent verbal communication skills, including the ability to present to senior and large audiences as needed.

• Excellent English communication skills.

• Master’s degree or equivalent in Marketing or Business.

• 10+ years’ experience in marketing strategy, ideally within the data center sector or related critical infrastructure industries.

• Marketing content/campaign creation experience (B2B) with specific background in messaging, collateral development, etc.

• Extensive experience with Microsoft Office, PowerPoint, Excel and Word, and ability to learn new productivity software skills as needed.

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We re dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

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$124,000 $ 223,100 5-10%

Organization: Digital Industries

Job Type: Full-time

Category: Marketing