Director of Content Strategy

Job Details

• Department: Marketing & Communications
• Direct Reports: Social Marketing Strategist, Staff Writer, Multimedia Designer
• Travel Required: 15%
• Location: Remote – East Coast Preferred
• Term: Full-Time
• Salary: $120,000-$135,000

Shatterproof was founded in 2013 to fill the gap for a well‑funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. We know there are science‑based solutions that can prevent and treat this disease, and we are committed to what research has proven to be effective.

We have identified three priority pillars: transforming addiction treatment, ending addiction stigma, and educating and empowering communities.

Transforming Addiction Treatment:
Shatterproof is transforming the U.S. healthcare system for the more than 40 million Americans living with a substance use disorder (SUD). Like anyone suffering from a disease, those with this disease deserve access to treatment that is based on science, complemented by a supportive recovery community, both free of shame and stigma. Removing barriers to lifesaving treatment is a core mission focus of Shatterproof.

Ending Addiction Stigma:
Shatterproof’s National Stigma Initiative replicates the success of other transformational social movements—such as HIV/AIDS activism, cancer awareness, and marriage equality—in catalyzing the change needed to create a more tolerant, more compassionate, and healthier future. We are committed to creating solutions that are adept at changing attitudes and behaviors and ultimately closing SUD treatment gaps and health inequities for historically disadvantaged populations who experience compounded discrimination and bias.

Supporting and Empowering Communities:
Shatterproof is committed to educating and empowering our families and communities nationwide by providing supportive and evidence‑based resources related to prevention, treatment and recovery from addiction.

Learn more in our 2024 Return on Investment Report.

The Director of Content Strategy leads Shatterproof’s storytelling and content ecosystem across organic digital and owned platforms. Reporting to the Vice President of Marketing & Communications, this role is responsible for shaping and executing the organization’s editorial and content strategy—ensuring that every message, campaign, and story reinforces Shatterproof’s mission, brand, and values.

This leader will oversee content planning, social strategy, writing, and creative production, guiding a multidisciplinary team to deliver cohesive, data‑driven narratives that engage audiences, elevate our leaders’ voices, and advance organizational goals.

• Content Strategy & Leadership
  • Develop and implement Shatterproof’s integrated content strategy across digital, social, and print channels.
  • Lead and mentor a creative team (social, writing, design) to produce high‑quality, cohesive, and mission‑aligned content.
  • Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling.
  • Collaborate with internal teams to ensure content reflects Shatterproof’s strategic priorities and amplifies impact across programs, development, and policy.
  • Ensure all content aligns with brand standards, voice, tone, and messaging framework.
  • Foster a collaborative, high‑performance creative culture that balances storytelling, innovation, and accountability.
• Social & Digital Content
  • Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals.
  • Guide content development for Shatterproof’s priority platforms— including Linked In, Tik Tok, Meta properties, and You Tube—driving growth, engagement, and community building.
  • Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies.
  • Ensure all digital content reflects data‑driven insights and best practices for audience engagement and accessibility.
• Editorial & Storytelling
  • Oversee the production of…