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Senior Brand Manager

Remote / Online - Candidates ideally in
Greater London, London, Greater London, W1B, England, UK
Listing for: The HEINEKEN Company
Remote/Work from Home position
Listed on 2026-01-25
Job specializations:
  • Marketing / Advertising / PR
    Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 69000 - 75000 GBP Yearly GBP 69000.00 75000.00 YEAR
Job Description & How to Apply Below
Location: Greater London

Senior Brand Manager – Marketing

Salary: £69,000 - £75,000 depending on experience, plus 15% flexible benefits allowance, annual bonus, and benefits listed below

Function:
Marketing

Location:
London (d Street), a mix of office and home working

Contract: 12M – FTC

Final date to receive applications: 6th February 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!

We’re proud to be the UK’s leading pub, cider and beer company, with a standout portfolio of much-loved beer and cider brands and an ambition to keep raising the bar.

The role

We’re looking for an outstanding Senior Brand Manager to join our Marketing team, working on one of our iconic beer or cider brands, shaping how millions of consumers experience it every day. This is a high-profile, high-impact role at the heart of our growth agenda, offering the opportunity to lead some of our most important commercial and brand battles.

Reporting into a Marketing Manager, you’ll be a passionate, creative and consumer‑centric marketer who thrives on building brands, influencing stakeholders and turning insight into action.

Responsibilities
  • Developing and leading the local brand strategy
  • Owning the annual brand plan and delivering initiatives that drive commercial and brand targets
  • Partnering with global teams to refine brand positioning and visual identity, supported by research, advertising and insight
  • Bringing brand positioning to life through meticulous and consistent execution across all touchpoints
  • Leading brand communications and owning the end‑to‑end communications strategy
  • Managing multi‑million‑pound media investment in collaboration with our media agency and in‑house, data‑driven media team
  • Creating inspiring and engaging content for sales briefings and customer presentations, ensuring the brand agenda lands across the business
  • Building strong agency partnerships to deliver high‑quality work, on time and in line with agreed frameworks
  • Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear actions
About you

You’re a curious, consumer‑focused marketer who loves building brands and turning insight into action. You’re comfortable owning big decisions, influencing across teams, and balancing long‑term brand thinking with short‑term commercial impact. You bring energy to your work, ask great questions, and know how to move things forward, even when the path isn’t perfectly mapped out.

You’ll also bring
  • At least 6 years’ experience in brand marketing
  • A strong track record in developing consumer‑centric communications and working across media planning and buying
  • The confidence and credibility to influence a broad range of stakeholders, including at a senior level
  • Sound judgement and decision‑making skills, with the ability to know when to shift from analysis to action
  • A collaborative mindset, with the ability to work effectively across global, commercial and agency partners
Why you’ll enjoy it here

This is a high‑profile role with real ownership. You’ll be trusted to make the tough calls, balancing long‑term brand equity with short‑term growth, and encouraged to stay curious, consumer‑obsessed and agile as you go.

You’ll work in a team that’s ambitious, collaborative and supportive, where development is taken seriously, are welcomed, and enjoyment is part of the culture. Expect pace, challenge, plenty of opportunity to stretch yourself, alongside the satisfaction of seeing your work enjoyed by millions!

Our Ways of Working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.

Our Benefits
  • Discretionary Annual bonus
  • Benefits Allowance (15% of base salary)
  • Company funded Private Medical Healthcare
  • Double matched pension contributions (up to 10%)
  • 35 days holiday (with the opportunity to buy/sell)
  • A monthly case of our delicious ciders and beers!
  • Exciting opportunities to develop your career

You'll also get the opportunity to join our colleague networks, in which people from across the business connect to…

Position Requirements
10+ Years work experience
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