Marketing Manager

MARKETING MANAGER

Gold’s Gym British Columbia is hiring a full time Marketing Manager to support our 4 franchise locations in the Vancouver Lower Mainland! Are you passionate about marketing and fitness? We would love to hear from you!

• The Marketing Manager’s performance will be evaluated based on their ability to plan, execute, and manage marketing initiatives that align with company goals, timelines, and budget, with a strong focus on lead generation and brand growth.
• Manage and optimize the marketing budget; analyze ROI and report insights to support data-driven decisions and lead growth.
• Develop and execute marketing strategies aligned with company brand standards, sales targets, and leadership vision.
• Lead, train, and manage the marketing team, including scheduling, task coordination, and payroll where applicable.
• Use data and reporting to support data-driven marketing decisions aimed at increasing lead volume and quality.
• Create and maintain efficient marketing systems, workflows, and tracking tools.
• Plan, execute, and measure marketing campaigns; report lead quality, volume, and performance metrics in weekly executive meetings.
• Manage relationships with external agencies, vendors, and contractors to ensure timely and effective campaign execution.
• Negotiate and manage brand partnerships to increase awareness and lead generation.
• Oversee website updates, online join pages, landing pages, SEO, email marketing, and influencer initiatives.
• Ensure all marketing content follows brand guidelines across digital, social, photo, and video assets.
• Review and approve social media content, graphic design, photography, and video assets.
• Supervise photo and video shoots as needed.
• Support event marketing, photo/video shoots, and public relations efforts as needed.
• Maintain full knowledge of brand guidelines, buyer personas, promotions, programs, amenities, and events.
• Lead weekly and monthly marketing meetings and deliver monthly marketing briefs on schedule.
• Stay current on fitness and marketing trends to continuously improve performance.

• Post‑secondary education in business, communication, marketing or related is an asset
• Knowledge of relevant marketing and social media tools required
• Experience working with CRMs and email marketing platforms is an asset
• Recent graduate of relation program or 1 to 3 years experience in marketing related field
• Strong organizational, administrative or project management skills
• Excellent written and verbal communication skills
• Advanced understanding of marketing principles
• Knowledge of public relations and press release is an asset
• Passion and knowledge of fitness is an asset
• Proficient in Microsoft Office (Word, Outlook, Excel, etc.)

• Positive, rewarding, and collaborative team environment
• Competitive compensation + online membership sales commissions
• Complimentary club membership
• Medical and Dental benefits

NOTE:

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties.

Gold’s Gym British Columbia is an equal opportunity employer. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

Flexible work from home options available.