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AboutThe Role
As an Associate Director, Digital Strategy, you will be driving performance, guiding account teams and orchestrating growth for top advertisers. This role is for you if you relish managing client relationships and guiding digital paid media strategy across paid search, social & programmatic (video and display) advertising. While managing client relationships you’ll be an account sponsor for some of our largest accounts while guiding digital paid media strategy with cross‑channel integration and strategic activation of channels such as (but not limited to) search, social, display, video, ABM and affiliate.
We are looking for someone with a passion for digital marketing who wants to join a fast‑growing, fun digital agency that is hyper‑focused on client performance and ROI. You’ll be working at the intersection of online advertising execution and fast start‑up growth. The ideal candidate is confident in their ability to drive improvements in account performance, but also to manage and develop some of our awesome talent.
Responsibilities- Serve as the main point of contact and client team lead for 2-3 clients with $500k/mo+ in ad spend
- Build, manage, and maintain the client relationship
- Revenue & retention responsibilities for your accounts
- Drive overall account strategy, forecasting, and planning for your accounts
- Analyze performance data and KPIs
- Lead expansion into new digital paid media channels to facilitate growth
- Familiar with sensitive advertising groups such as cryptocurrency or healthcare
- Manage a team to help fulfill and expand client’s marketing programs
- 5+ years of paid performance digital marketing experience
- Deep familiarity working with eComm and lead generation B2C clients
- Experience forecasting and allocating digital marketing budgets across channels
- Comfortable digging into the weeds of reporting and ability to present best in class measurement strategies specific to your clients’ needs (familiarity with MTA, MMA, incrementality testing)
- Performance marketing specialist but familiar with upper funnel and brand marketing best practices
- You are a communication guru when presenting digital marketing strategy to C‑Suite and executive audiences
- Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
- ‘Driven’ and ‘Innovative’ are attributes commonly associated with you
- 4‑year college degree or equivalent work experience
- Comfortable optimizing toward back‑end metrics from a CRM such as Salesforce
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
BenefitsWhat We Offer
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company‑wide holidays
- 401k with company contribution
- Paid parental leave
- Work‑life balance with an emphasis on personal well‑being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.
Monks, Cultura.
Monks, and more! - Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a…
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