Senior Consultant, Digital Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

What You'll Do:
* ** Champion Personalized Experiences**:
Activate Nationwide’s value proposition by implementing tailored digital journeys that align to the unique needs of distribution partners and their customers.
* ** Empower Through Data**:
Understand the agent journey and develop a data-driven content strategy that empowers P&C Marketers to meet unique agent needs, driving profitable growth and retention.
* ** Innovate and Integrate:
** Collaborate with business partners to integrate key resources into the agent portal, simplifying access to customer marketing resources.
* ** Shape the Digital Roadmap**:
Work closely with the Site Management team to align on a digital roadmap that supports marketing and business priorities.
* ** Leverage Your Technical Skills**:
Utilize your expertise in digital web personalization platforms to help execute and optimize campaigns.

What We're Looking For:

* A visionary with a knack for creating meaningful digital experiences.
* A data-driven strategist who can translate insights into impactful content.
* A collaborative partner who thrives in a team environment.
* A tech-savvy professional with experience with web personalization platforms such as Sales Force Marketing Cloud.
** This hybrid position may be based in Columbus, OH or Des Moines IA. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.
** Current Nationwide Remote Associates will also be considered.
** Job Description Summary
** As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.
****** Job Description******##
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* Key Responsibilities:

*** Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
* Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
* Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
* Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
* Monitors emerging innovative trends in content, design and marketing tactics
* Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
* Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.
** Reporting Relationships**:
Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.## ##
** Typical

Skills and Experience:

**** Education**:
Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
** License/Certification/Designation:
** Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new…