Media Planner

Overview

The Media Planner is responsible for media strategy development, planning/buying and campaign analysis related to multiple online acquisition channels. This individual serves as the day-to-day internal team and client contact and demonstrates an emerging ability to work cross-functionally, particularly with creative and analytics. They also assist in the training and mentorship of assistant media planners. Has completed media plans independently. Has shown the ability to analyze data and glean relative insights;

can present information/plans to clients (in writing and verbally). Has demonstrated emerging relationship skills and a good working knowledge of web media processes, terms, publishers, and products. Has mastered internal planning tools.

Typical years of experience: 1-2 years of experience.

Core Craft Skills

• Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
• Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
• Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
• Negotiates independently with publishers.
• Works cross-functionally (particularly with creative and analytics).

Client Exposure

• Contributes to media plan and client presentation.
• Daily internal team contact and ongoing tactical contact with clients

Business Operations

• Completes month-end billing in partnership with the account management team
• Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing.

Team Leadership

• Assists in training and mentorship of Media Coordinators.

Agency Leadership

• Participates in shared learning and works with Sr. Media Planners to help put together POVs across the department.

Education

• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.

Previous Experience

• 1+ years of related experience and/or training, or equivalent combination of education and experience.

Milestones

• Has completed a straight-forward media plan independently.
• Has shown the ability to analyze data and glean relevant insights.
• Has presented information/plans clearly to clients (in writing and verbally).
• Has demonstrated emerging relationship skills (clients, internal team and publishers).
• Has developed a good working knowledge of web media process, terms, publishers and products.
• Has mastered internal planning tools (e.g. Atlas, Double Click).
• Has demonstrated basic mentoring skills.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status,…