Marketing Manager Life Sciences

Job Description

This role is based in our Boston office.

We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of integrated, year-round marketing strategies for our portfolio of events. This role is perfect for a creative and strategic problem-solver who thrives in a fast-paced, collaborative environment and is passionate about delivering impactful campaigns that drive audience engagement and business growth.

• Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals.
• Create and manage detailed campaign plans, schedules, and timelines to ensure on-time delivery across all initiatives.
• Lead multi-channel demand-generation campaigns, including digital advertising, paid media, email marketing, social media, and media partnerships.
• Craft compelling, audience-specific messaging and creative for websites, email campaigns, advertising, and promotional materials.
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• Build and manage relationships with external partners to ensure successful marketing activations.
• Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities.
• Align messaging and strategies across Marketing, Sales, Customer Success, and Product teams to ensure consistency.

• Analyze campaign performance and marketing data to evaluate effectiveness, optimize spend, and improve ROI.
• Develop a deep understanding of target audiences and customer segments, collaborating with cross-functional teams to refine personas and tailor messaging.
• Track and report performance trends, using insights to continuously improve campaign strategies.

• Prepare and deliver regular status reports and performance updates for stakeholders, highlighting results, insights, and ROI.
• Manage marketing budgets for assigned events, including planning, tracking, and reconciliation.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4+ years of experience in a fast-paced, deadline-driven B2B marketing role.
• Proven ability to independently manage and deliver complex, multi-channel marketing campaigns.
• Strong understanding of the full marketing lifecycle, including planning, operations, execution, marketing automation, AI-enabled tools, optimization, and budget management.
• Experience building, growing, and segmenting marketing databases.
• Deep knowledge of digital marketing (PPC, SEO, display, and paid social) and content marketing.
• Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement.
• Adept at balancing high-level strategy and ROI with detailed execution.
• Highly collaborative, with the ability to build strong relationships across marketing, sales, operations, design, production, and senior management teams.
• Ability to travel to events as needed

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning,…