Marketing Specialist

Overview

Connect Search is partnering with an established organization in the Madison area seeking a skilled Marketing Specialist to join their growing team. The ideal candidate will play a key role in supporting the strategic vision of campaign management and lead generation management through digital channels. For immediate and confidential consideration, email resume to mo

Job Title: Marketing Specialist

Location: Middleton, WI

Type: Direct Hire

Schedule: Monday - Friday, 8am - 5pm

Remote: 3 days in office

Pay Range: $80k - $90k + bonus

Summary

Connect Search is hiring a Marketing Specialist in Middleton. The position offers a hybrid work from home schedule of 2 days per week.

• Design and roll out integrated marketing initiatives across digital channels, including outbound messaging, paid placements, and targeted audience outreach.
• Partner with in-house creative teams and external contractors to develop compelling visuals and positioning.
• Oversee campaign pacing and results, adjusting approach in real time to stay aligned with lead and budget goals.
• Juggle multiple initiatives at once, supporting different customer segments, industries, and stages of the buyer journey.
• Evaluate performance trends across channels, focusing on lead quality, engagement, and conversion effectiveness.
• Develop clear reporting views that translate results into insights for both marketing and revenue teams.
• Identify opportunities to refine messaging, audiences, and investment strategy through ongoing testing and analysis.
• Work closely with sales partners to review lead feedback and continuously improve targeting and content relevance.
• Build and maintain automated processes that streamline lead handoff and enable faster, more informed follow-up.

• Bachelor's degree in Marketing
• 3+ years of marketing experience
• Experience with B2B, B2G, or technology-based industries
• Lead generation management through digital channels