Senior Marketing Manager

The location for this position is virtual/remote (US Only)

This is your chance to be part of an in‑house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As a Senior Marketing Manager, you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Hilton Aruba & Westerly Commercial Team, you will report to the Commercial Director.

Your projects will include the opening of The Westerly and the full relaunch of the Hilton Aruba. This relaunch will involve photo and video shoots, the resort Vanity site, developing PR and Social Media plans, and more.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares:
  Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits ()

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

** Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Your role is important and below are some of the fundamental job duties that make your work unique.

• Driving execution of Hilton Aruba's marketing plans across digital, social, web, paid media, and on-property channels
• Manage content, campaigns, and creative assets to ensure brand consistency, market relevance, and commercial impact
• Monitor campaign performance, budgets, and timelines to improve results and maximize return on investment

• Responsible as the daily agency contact to ensure execution of the plan
• Identify strategic partnerships that support the hotel's positioning
• Partner with the Commercial Director to bring marketing strategies and positioning to life including annual budget and marketing plan
• Work with Hilton corporate teams (Brand, Destination, MEC) and external agencies to ensure aligned execution
• Coordinate with resort leadership, to support strategic meetings, reporting, and initiatives

• Launch The Westerly at Hilton Aruba Caribbean Resort including completion of resort vanity site, marketing materials, PR activations, media and creator visits, and help plan resort opening event.
• All hotel marketing output including campaigns, websites, social channels, digital listings, and creative assets
• Performance recommendations to support business planning and commercial decisions
• Ongoing upkeep and optimization of brand site, vanity sites, third-party platforms, and visual content libraries

• Four (4) years of combined marketing, advertising, or e-commerce experience
• Experience creating, managing and analyzing integrated marketing campaigns through a lens of quality and detail
• Familiarity with some or all of the following: CMS, Social Media, OTAs, third party channel management
• Travel up to 20%

• Luxury hospitality experience highly preferred
• Fluent in Portuguese, Dutch or Spanish
• Knowledge of marketing communication mediums including digital advertising, eCommerce, and social media
• Excellent written skills to produce internal/external sales and marketing communication
• Copywriting experience
• Digital analytics experience
• BA/BS/bachelor's degree

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