Programmatic Display Strategist - REMOTE

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce. We are one of the fastest-growing private companies in the US and a leader in our industry. We can attribute much of that growth to our diverse capabilities and our amazing track record of success managing over $1 billion in revenue for our clients.

Blue Wheel is looking for someone to manage and grow their client portfolio through Amazon DSP as well as support with expansion to other DSPs. As a Programmatic Strategist, you will be a key part in building Blue Wheel's Programmatic team. Your day to day will consist of:

• Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals.
• Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs.
• Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities
• Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more.
• Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients.
• Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts.

• Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals.
• Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes.
• Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations.
• Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation.
• Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns.
• Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives.
• Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights.
• Update orders and line items monthly and track all deliverables including creatives, tags, and promotions.
• Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels.
• Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency.
• Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams.
• Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities.

• 4+years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns.
• Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming
• Expert in media strategy development and communication with key stakeholders.
• Demonstrated track record of impactful and successful media management and strategy recommendations.
• Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy.

• Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance.
• Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc.
• Experience with non-endemic media management from Amazon DSP