Senior Director, Performance Marketing

Responsibilities

• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
• Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
• Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
• Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
• Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
• Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
• Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
• Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
• Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
• Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
• Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
• Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.

• Bachelor’s degree in Economics, Marketing, or a related field.
• 5–10 years in acquisition marketing with a proven track record of driving measurable growth through data‑driven strategies.
• Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus.
• Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
• Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning.
• Desire to work in a fast‑paced, highly ambiguous entrepreneurial culture.
• A high level of integrity and accountability, with a commitment to excellence in all deliverables.
• Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers).
• Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, Mail Chimp and Hub Spot.

• High‑Growth Environment:
  Experience working in a fast‑paced, agile environment at a high‑growth startup or tech company.
• Diverse Channel
  
  Experience:
  
  Experience with other paid channels such as programmatic advertising or affiliate marketing.

• Comprehensive Benefits:
  Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support:
  Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success:
  Choice of Mac Book or PC laptop, plus equipment for your home office setup.
• Perks & Extras:
  Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development:
  Annual stipend to support your learning and career growth.