Head of Marketing US; f/m/d - Remote
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-01-24
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Marketing / Advertising / PR
Digital Marketing
Most tech companies treat a market entry like a copy-paste job. We're looking for a marketing leader who knows better – someone experienced and excited to shape the U.S. narrative for a breakthrough AI engineering platform together with a global team!
WHAT YOU WILL DOAs Synera's first Marketing hire in the U.S., you'll shape the strategy and own execution that establishes our AI Agent Platform for Engineering in the U.S. market. You'll work at the intersection of category creation, brand building, and pipeline generation – shaping how enterprise engineering teams discover and adopt agentic AI solutions.
This isn't about localizing German marketing materials. You'll help us define the U.S. narrative, build repeatable campaigns, and create the foundation for predictable inbound pipeline in the U.S. You'll lead our U.S. PR agency, collaborate closely with our sales team, and work hand-in-hand with our centralized marketing team in Germany – Kacey, Jaime, Pauline, Daniel, and Sunitha - to influence strategy across channels.
Whata week at Synera could look like:
Monday:
Join your 1:1 with your team leader, VP of Marketing Kacey, followed by a quick sync with the European team on active campaigns. You review performance data from last week's webinar and chat about ideas with webinar channel owner Jaime for promoting the next one.
Tuesday:
Weekly check-in with the U.S. sales team to review pipeline quality and discuss what marketing support they need for upcoming opportunities. Later, you finalize talking points for an upcoming podcast interview secured by your PR agency and sync with social channel owner Daniel to plan the promotion.
Wednesday:
Deep focus day – you're developing messaging for a new campaign targeting automotive engineering leaders, reviewing website analytics to optimize conversion rates, and tying it all together for the events cycle in Q2. At the end of the day, you ping the global event manager Pauline to let her know the messaging is ready.
Thursday:
Meeting with your PR agency to review coverage and pitches for upcoming story angles tied to the messaging you finished yesterday. You spend the afternoon on marketing ops tasks – checking CRM data quality, optimizing workflows, and improving processes with support from the Germany team.
Friday:
You're meeting with your favorite account executive about securing one of our customers for a media interview and to get feedback on the updates to the FAQ on the product page you made. After the session, you have strategic planning time, mapping out the next campaign iteration based on what you've learned and chatting with Kacey about it.
You've documented and socialized the U.S. market narrative across the organization
You're running 2-3 repeatable campaigns that generate inbound opportunities
The U.S. PR agency has secured 4-5 quality articles and 2-3 podcast engagements
U.S. web traffic and social followers show significant growth
CRM process is smoothly running, U.S. reporting is reliable, and sales trusts your lead quality and automations
You've established strong collaborative relationships with both HQ marketing and U.S. sales
You've published the first U.S. customer success stories that showcase real engineering impact
The U.S. market story is clear, compelling, and consistently communicated across U.S. teams
You're generating a predictable inbound pipeline that leads to ARR
Sales enablement materials are localized and actively used by the U.S. team
You're collaborating at eye level with Kacey and executive leadership
Here is our team at the summer event - join us at the next one!
WHAT'S IN IT FOR YOU?Flexible working: you decide when & where to work (as long as you have a residency in the US).
Flexible public holidays: swap days off according to your values and beliefs!
Home office setup support + access to our office in Bremen.
Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.
We don t count your vacation days, as we trust all our team members to decide what s best for them and the company.
To support your personal and professional…
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