Social Content Strategist

Overview

Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s platform uniting brands, creators, and hyper-engaged consumers with access to each other through the IPSY beauty membership. We curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We are a remote-first company with opportunities for hybrid work in the Los Angeles, CA area.

United States Remote:
Remote positions may be performed in states where IPSY has a business presence. California Privacy Notice is provided for reference.

Note: We adhere to anti-scam practices and only communicate through official IPSY channels.

We’re looking for a highly creative and strategic Social Media Content Strategist to lead and elevate IPSY’s presence on Tik Tok and emerging platforms. This role blends content creation, channel strategy, and trendspotting. You’ll concept, create, and direct social-first content that has a direct impact on our organic goals, acting as a channel owner and cross-functional partner while driving ongoing commerce initiatives.

This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. This is a hybrid role, blending onsite and remote work.

• Content Creation & Strategy: Concept, capture, and edit social-first content including short-form original videos, trending formats and sounds, campaign storytelling, BTS, in-office footage, reactive, and event coverage.
• Serve as an expert in the content and formats that drive engagement and deliver key KPIs.
• Optimize content for use across different IPSY social channels.
• Develop and manage creative briefs for campaign-specific social assets to be used across IPSY channels.

• Channel Strategy & Management: Own and execute IPSY’s Tik Tok and emerging platform strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving Tik Tok landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met.
• Manage social calendar; publish and maintain daily Tik Tok content with strong attention to brand voice and accuracy.

• Trends & Internet Culture: Identify cultural moments and trends that resonate with our community and brand.
• Leverage trending topics and formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

• Analytics & Insights: Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide optimization and highlight wins.