Marketing Manager

About Santevia

Santevia Water Systems Inc.

Santevia is a high-growth consumer water filtration brand selling primarily online and through retail partners across Canada and the United States. We help customers enjoy great-tasting, mineralized water at home and on the go.

We are seeking an experienced Marketing Manager from a DTC background to own the marketing calendar, lead a four-person team, and ensure a consistent flow of on-brand, high-quality content that enables our eCommerce, Retail, and Product teams. You operate with urgency, communicate clearly, and run tight processes that ship work on time and on budget.

• Calendar execution: ≥95% of planned initiatives shipped on time and on budget; monthly variance reporting.
• Content throughput & quality:
  Creative assets delivered to channel owners per brief and SLA; brand standards met; content workflow adherence in Asana ≥95%.
• Team leadership:
  Weekly 1:1s, clear goals and accountability; timely feedback and development.
• Performance impact:
  Campaigns achieve agreed targets (e.g., MER/ROAS/CPA, Revenue-per-Email, Annual Monthly Email Revenue); clear keep/kill recommendations.
• Process improvement:
  Remove bottlenecks; reduce creative cycle time and increase throughput quarter-over-quarter.

Content Operations

• Ensure the creative team delivers high-quality video and static assets to the eCommerce team per brief, timeline, and spec.
• Own and optimize content workflows in Asana; remove roadblocks; implement tooling that increases throughput.
• Safeguard the brand, maintain standards and navigate sensitive topics with tact.

Marketing calendar & campaigns

• Own the marketing calendar; keep cross-functional stakeholders aligned across channels at all times.
• Co-lead annual marketing budgeting and planning.
• Envision, champion, and project-manage standout campaigns from brief to post-mortem; measure results and recommend keep/kill.
• Partner with the Director of eCommerce on go-to-market plans.

Consumer Insights

• Run lightweight in-person and remote surveys; translate insights into messaging, offers, and creative tests.
• Position products for success across DTC and retail.
• Collaborate with Operations and Sales on packaging and collateral.
• Attend key retail trade shows.

Analytics and Reporting

• Measure the success of marketing campaigns and tailor future campaigns accordingly.

• 5–8 years of B2C/DTC marketing experience, including 2+ years leading people.
• Proven ownership of a marketing calendar and content operations at pace.
• Strong analytical skills; comfortable with performance metrics (MER/ROAS/CPA), sales trends, and experimentation.
• Excellent written communication and meticulous proofreading; high bar for brand and design quality.
• Nice to have:
  Experience partnering closely with paid media teams (Meta/Google) and marketplaces (e.g., Amazon).

Positive, accountable, calm under pressure; decisive with a bias for action; empowers others and challenges the status quo when needed.

• Meet the content needs of the organization.
• Ensure Santevia’s marketing calendar is on-track and up-to-date. Communicate marketing objectives often and cross-functionally.
• Work with digital and retail teams to launch successful campaigns, both promotional and non-promotional.

• Annual performance bonus:
  Up to 10% of salary
• Benefits:
  Extended health benefits; paid time off (2 weeks)
• Schedule:
  
  Hybrid; work from home on Thursdays; otherwise on-site in Vancouver, BC
• Employment type:
  
  Full-time, 12-month fixed-term parental leave coverage
• Eligibility:
  Must be legally entitled to work in Canada