Senior PPC Specialist

Overview

Come On Group is a leading global player in the rapidly growing iGaming market. Founded in 2008, Come On Group operates more than 20 brands on its proprietary platform, providing a secure, innovative and entertainment-led player experience across casino and sports betting. The company has over 600 employees across 7 locations and offers hybrid work options.

Location:

Geographical Location + Hybrid

The Senior PPC Specialist is responsible for owning, optimising, and scaling Paid Search performance across assigned brands and markets. The role focuses on driving efficient customer acquisition through disciplined budget management, bidding optimisation, and data-driven decision-making, aligned with CPA, LTV, and contribution targets. The role operates hands-on, working closely with internal stakeholders, platform partners, and technical teams to maximise Paid Search performance through continuous optimisation, testing, and automation.

• Plan, execute, and optimise Paid Search campaigns across Google and Bing
• Own daily campaign operations, ensuring performance aligns with agreed KPIs
• Monitor and optimise key performance metrics
• Manage monthly budgets, pacing, and bid strategies to ensure efficient spend
• Continuously review bidding performance and adjust based on data trends and business objectives
• Operate within a flexible spend model driven by customer contribution and LTV
• Conduct keyword research, search query mining, and competitive analysis
• Execute structured test-and-learn initiatives across keywords, ads, bidding strategies, and account structure
• Identify opportunities for traffic growth, efficiency improvements, and conversion rate optimisation
• Support go-to-market strategies for new brands and launches
• Use in-house automation tools to maximise Paid Search performance
• Leverage AI-driven tools where relevant to improve efficiency and insight generation
• Measure, analyse, and report Paid Search performance clearly and consistently
• Communicate insights, trends, and recommendations to internal stakeholders
• Work closely with Google's Paid Search team to ensure best practices and strategic alignment

• Fluent in written and verbal English (mandatory)
• 2+ years experience leading Google and Bing Paid Search campaigns within iGaming
• Bachelor's/Master's degree in business administration, economics, communications or similar
• Experience managing a substantial budget and delivering results on a consistent basis
• Desire to win business every day with a strategic mindset and a passion for innovation and agile responsiveness
• Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
• Great communication and creative thinking skills
• Capable of working independently, while also being a great team player
• Number oriented with analytical skills, comfortable with large sets of data and numbers. Excellent ability to use data to inform all decisions
• Passion for digital marketing, ability to keep up to date with the latest industry news and opportunities
• Ability to manage deadlines and prioritize tasks in a fast-paced environment

• Google Paid Search Ads Certification will be a plus
• Experience in iGaming would be a major plus
• Bing ads experience will be a plus
• Experience with Value Based Bidding (tROAS) will be a major plus
• Experience with Google Data Studio, Google Analytics and Tableau would be a plus
• Experience with SA360 will be a plus
• Experience with AI & Automation with Paid search will be considered an asset

Come On offers a competitive and consistent benefits package for team members. Some benefits vary by location due to local needs and regulations, but many are available company-wide:

• Fantastic quarterly or half-yearly team events
• Regular company events
• A 250 euro one-time Hybrid Allowance to help set up a home office
• Annual wellbeing allowance / gym membership (location dependent)
• 40 days Work from Another Location (WFAL) entitlement
• Regular meals at the office

Come On has a Hybrid Work model, allowing you to work from the office or from home on different days. The company values curiosity, collaboration, and a run-together spirit.

At Come On Group we value diversity and are committed to fair recruitment practices. We assess candidates on merit without discrimination against any protected characteristic. For more information about Come On, visit  or our social media channels.