Marketing Manager

The Role and the Team

We’re looking for a Marketing Manager to join our Brand & Communications team here at Blue Light Card. This role plays a key part in bringing our biggest commercial and brand moments to life, from Black Friday and Member Days to product launches and seasonal campaigns. It’s a key role in helping to drive member engagement, brand awareness and business growth.

Working closely with the Head of Brand, you’ll lead end-to-end campaign planning and execution across the full funnel, coordinating activity across owned and paid channels. You’ll love getting into the detail; shaping briefs, aligning stakeholders, managing agencies, and ensuring every campaign is strategically planned, brilliantly delivered, and clearly measured.

This is a highly collaborative role, sitting at the heart of the business and partnering closely with teams across Commercial, Partnerships, Product, CRM and Content to create joined-up marketing that delivers results for our members.

• Deliver the annual marketing plan alongside the Head of Brand, aligned to key commercial and seasonal moments
• Lead end-to-end campaign management across the full marketing funnel, from strategy through to execution
• Coordinate multi-channel campaigns across ATL, digital, social, email, PR and content, ensuring activity lands smoothly and on time
• Own and manage the campaign calendar, keeping priorities clear and stakeholders aligned
• Write clear briefs and manage the creation of campaign assets with internal teams and external agencies
• Define KPIs and measurement frameworks, analysing performance and sharing insights to improve future campaigns
• Run post-campaign reviews and optimisation activity, including A/B testing and messaging refinement
• Support marketing operations by managing agency/freelancer onboarding, budget tracking, and day-to-day process improvements

• Significant experience in marketing campaigns, currently operating at Marketing Manager level
• Strong experience planning, delivering and measuring multi-channel campaigns, ideally in consumer or membership-based organisations
• Confident working across digital and owned channels (email, social, PR, content), with experience supporting ATL activity (OOH, radio etc.)
• A data-driven approach, with the ability to turn insight into action and optimise campaign effectiveness
• Excellent project management skills, comfortable running multiple work streams at pace and under pressure
• Strong stakeholder management and communication skills, including experience working with senior leadership
• Proven ability to manage creative and media agencies to deliver high-quality work on time and to brief
• A proactive, commercially minded mindset - you’re organised, collaborative and always looking for ways to improve

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Generous funded BUPA medical insurance covering pre-existing conditions
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Healthcare cashback plan
• Employee assistance programme (including mental health support) and mental health first aiders
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture and personal growth fund