Overview
Global Upstream Marketing Manager - Remote
Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1 000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds’ leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand.
As a help to those with chronic or severe constipation Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies.
The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit and for more information.
Candidates must be located in Eastern Standard Time Zone
Job SummaryAs Global Upstream Marketing Manager for Urinary Incontinence your mission is to lead the activities to develop, launch and maintain the UI product portfolio over time, making sure our products bring commercial value. As such, you have an overall responsibility of said product(s) during the whole product life cycle. Together with colleagues within Upstream UI team you are the marketing and commercial fuel for development and innovation, you are the commercial lead in NPD projects and involved throughout the whole phase gate processes until completion of successful product launches.
You will conduct market research, act as the voice of the customer (VOC), and collaborate with downstream marketing, commercial ops, clinical, and market access teams to gather intelligence and develop business cases and Go-to-Market (GTM) strategies. You will define brand architecture, develop pricing strategies, and drive global launch plans in partnership with cross-functional teams.
Key Responsibilities- Overall responsibility of development and maintenance of the UI product portfolio.
- Fuel the WHC innovation team with ideas to develop the UI product portfolio to grow commercial value (30% of time).
- Conduct relevant market research and serve as the voice of the customer to efficiently drive and steer the commercialization in NPD projects.
- Stay up to date on industry trends and competitor products and activities through collaborate within commercial org and MAMA.
- Collect intelligence from and engage with commercial organisation to provide input on needs, product upgrades, portfolio gaps, and funnel these to Con Dev team.
- Lead the commercialization of new products within NPD process, from NPD initiation until successful launch.
- Own NPD Business Case together with finance and project leaders.
- Develop, manage and ensure the accuracy of product claims matrix, handle the associated approval process and routing.
- Define brand architecture and product positioning for respective products and work in partnership with central downstream marketing to develop a cohesive brand identity.
- Develop and oversee the execution of global launch plans.
- Manage the entire product portfolio lifecycle, ensuring that product development, upgrades, and phasing out are aligned with market needs.
- Serve as the owner of product data sheets, ensuring accuracy and managing the LRC process and routing for all relevant products.
- Act and serve as the product expert internally and externally, meaning be the go-to person for product-related questions, providing e.g. expert opinions for product/portfolio related questions, provide support in the form of train the trainer for your product(s) etc.
- Championing the Wellspect Culture Vision.
- An academic background (M.Sc./B.Sc.) in Product Management, Business economics, Marketing or equivalent relevant experience.
- At least 10 years of experience working in/with product development and/or product management…
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