Senior Analyst

About Us

Codeword is a communication agency that helps brands create breakthrough comms, content, and community experiences.

Codeword is a remote-first agency, with physical offices in NYC and SF that we won’t make you visit.

We’re a fast-moving team of writers, editors, designers, strategists, videographers, PR mavens, and even a few traditional marketers. Our incredible roster of global brands trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We re storytellers and brand engineers, and we love big ideas that serve a real purpose.

• 7+ years of marketing data analysis, statistical, or marketing research experience.
• You’re adept at turning numbers and stats into actionable business recommendations.
• You have hands-on experience measuring and analyzing SEO, GEO, paid media, influencer campaigns, and earned media. And you understand how these channels talk to each other.
• You are an Excel wizard, and you are experienced with AI tools to streamline data cleaning and insight generation.
• You are a proactive thinker, not just an executor. You go beyond answering the question, to anticipate the next question and provide the strategic direction to answer it.
• You are a multitasker who can juggle projects and deadlines without dropping the ball.
• You are a quick learner who gets excited by change (new platforms, new metrics, new tools), and you are comfortable suggesting changes to improve our internal processes.

The Senior Analyst will report to Senior I&A Lead Siqi Jiang (who s incredible), and will be handling the reporting, conversation scanning, and insights communication for Codeword clients, including a major retail brand. You won’t just be pulling numbers. You’ll be developing business insights and working alongside an inspirational team of analysts, strategists, writers, designers, and PR professionals. We are looking for someone to help us streamline how we work, utilizing AI and advanced data practices to make us smarter and stronger.

Unlike most agencies, we don’t have a hard line between our analysts and strategists, and we pride ourselves on our ability to execute in a wide range of creative disciplines. So if you like to mix it up, great!

• Leading client measurement, including recommendations on success metrics and in-campaign tracking against client goals
• Supporting internal research needs for strategy development
• Setting up and monitoring social and media conversations, and delivering regular insights reports to keep our team and client informed and proactive
• Steering client and internal communications on campaign learnings and next steps
• Contributing to Codeword’s new business proposals, and incorporating category insights into Codeword RFP presentations
• Collaborating on department POVs and best practices spanning analytics and research for internal and external audiences

People – that’s you! – are the heart of our business, and we believe in pay transparency.

Our budget for this role is $85K – $110K depending on experience.

• Flexible work hours
• Minimum 20 days paid vacation annually
• 401k + financial wellness support
• Health Insurance (medical, dental, life, pet, mental health services)
• Home office allowance
• Bi-annual Wellness Credits
• Monthly Technology Credit (to offset internet / phone costs)
• Comprehensive Parental Leave Policy

• The Codeword dream:
  Make good money doing work you care about with people you like.
• We love our clients (they write the checks!), which means maintaining a high bar for the creativity, smarts, responsiveness, and communication skills we offer them.
• We’re around 100 people, big enough to handle large-scale marketing programs, small enough that you’ll have an impact on our culture.
• We’re a friendly team, we look after each other, and we grow our careers together.
• We respect everyone’s personal life. After-hours emails are strongly frowned upon, night and weekend work is very rare, and employees are encouraged to pursue their side-hustles.
• We’re all grownups here, and we trust each…