Senior Growth Marketing Manager; Direct Mail & Digital - B2C

✨ Real Impact, Real People:
Our mission at Point is to make home ownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding:
With over $175M raised from top investors like Andreessen Horowitz, West Cap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product:
We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 15,000+ customers.

✨ Remote First Culture, Genuine Connection:
Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

Point is seeking a Senior Manager to lead and scale our direct-to-consumer direct mail (DM) prescreen program, our largest an impactful acquisition channel. You’ll manage a significant portion of marketing spend, develop advanced targeting strategies, oversee creative production and agency partners, and use data-driven insights to drive measurable results. This role requires close collaboration across teams in a fast-paced, performance-focused environment.

Experience in consumer lending or financial services is strongly preferred. You’ll work with the Head of Growth Marketing to design and refine strategies that accelerate customer acquisition and optimize the broader multi-channel marketing portfolio.

Direct Mail Strategy & Execution:
Own and scale Point’s highest volume marketing channel: direct to consumer direct mail prescreen program. Explore and test opportunities such as Triggers, 3rd party list buys, ITAs, etc., to scale volume efficiently.

Performance Analytics:
Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations. Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting. Analyze and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).

Creative Development & Testing:
Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new creative concepts across mail and digital channels. Partner with Creative/Content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.

Cross-Functional Collaboration & Agency Management:
Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement. Manage relationships with multiple agencies and vendor partners, ensuring they deliver high-quality, timely, and performance-oriented work.

Experimentation:
Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.

Project & Budget Management:
Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.

7+ years of experience in growth or performance marketing.

3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month), ideally within consumer lending or financial services.

Hands-on ability to write SQL queries and conduct independent performance analysis to make data-driven recommendations.

Experience authoring creative briefs and managing creative development, testing, and production workflows.

Proven ability to partner effectively across technical and creative teams.

Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.

Strong project management and communication skills with exceptional attention to detail.

Bachelor’s degree required; advanced degree a plus.

Generous health benefits:
We provide comprehensive medical, dental, and vision…