Social & Influencer Marketing Specialist

Job Title:

Social & Influencer Marketing Specialist

Job Level: Entry-Level

Job Type: Full-Time, Exempt

Job Location:

Cotopaxi HQ:
Salt Lake City, Utah (Remote Work Available in MST or PST)

Job Compensation: $65-75k plus annual bonus potential

We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good ® promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need.

So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Cotopaxi is seeking a Social & Influencer Marketing Specialist to support the execution of our influencer partnerships and paid UGC content pipeline. Working closely with the Influencer Marketing Manager and Social Media Manager, this role will own the day-to-day operations of creator programs, including creator communications, briefing, product seeding and orders, paid UGC coordination, and supporting an active, engaged social community.

This role is a great fit for someone with early career experience in social media, influencer marketing, or digital marketing who enjoys working with creators and brings strong organization, attention to detail, and enthusiasm for contributing to a growing, mission-driven brand.

• Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines.
• Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights.
• Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation.
• Manage the flow of influencer and UGC content through internal review and into paid media activation.

• Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery.
• Maintain creator tracking, campaign documentation, contracts, and usage rights records.
• Support creator onboarding and coordination across assigned campaigns.

• Manage select areas of community engagement across social platforms, including responses and issue escalation.
• Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed.
• Identify high-performing influencer and UGC content for use across organic social and paid media.
• Support asset organization and content capture for campaign and product launches.

• Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage.
• Partner with the Influencer Marketing Manager and Paid Media team to compile performance insights and post-campaign summaries.
• Apply learnings to future briefs, workflows, and creator recommendations.

• Stay current on influencer, creator, and UGC trends, sharing insights with the broader social team to support iteration and optimization.

• 1-3 years of experience in social media, influencer marketing, or digital marketing (internships and relevant hands‑on experience included).
• Experience working with influencers, creators, or ambassador programs in any capacity.
• Strong organizational skills and attention to detail, with the ability to manage timelines, orders, and logistics accurately.
• Clear written and verbal communication skills.
• Comfort working…