Senior Mobile Consultant – ASO & CRO

Senior Mobile Growth Consultant – ASO & CRO

Remote in California

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

We're looking for a seasoned Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key U.S.

-based clients. You’ll play a pivotal role across app store optimization (ASO) and the entire user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You’ll lead projects that range from ASO-only engagements to integrated performance growth initiatives, connecting creative testing, data insights, and experimentation. This is a high‑impact role for an experienced, hands‑on marketer who combines analytical precision with strong strategic thinking and can confidently advise clients at a senior level.

Please note: As we're building our presence in the US, this role will play a pivotal part in our strategic expansion. While many of our roles offer flexibility in location, for this position, we’re prioritizing candidates who are based in the San Francisco Bay Area or are open to commuting there on a semi‑regular basis.

• Keep the engine running: Oversee day‑to‑day operations within the pod and make sure projects stay on track.
• Lead global ASO & CRO strategy: Drive scalable growth across markets and languages with data‑driven experimentation.
• Shape client roadmaps: Provide senior‑level guidance and tailored strategies for key ASO accounts.
• Experiment relentlessly: Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.
• Elevate discoverability: Lead keyword optimization to help apps shine in crowded app stores.
• Drive creative excellence: Run creative testing to craft store assets that stand out in competitive marketplaces.
• Mentor and inspire: Coach Growth Managers, fostering analytical thinking and curiosity.
• Refine strategies with insight: Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.
• Be a thought leader: Help build Phiture’s reputation as a go‑to authority in mobile growth and ASO.
• Set the bar high: Ensure top‑quality service delivery and consistently strong results.
• Stay ahead of trends: Integrate the latest best practices in CRO, performance marketing, and ASO.
• Collaborate across time zones: Own the handoff between EU and US teams, ensuring seamless communication and continuity.
• Be the US client partner: Act as the main point of contact for American clients and coordinate with EU teammates.
• Juggle multiple priorities: Balance several client projects while keeping work streams aligned and on schedule.

• 3+ years in ASO or related fields (CRO or experiment‑driven mobile growth).
• Deep understanding of mobile marketing and performance marketing principles
  .
• A strategic mindset with hands‑on experience in experimentation and user‑behavior analysis.
• Data‑driven decision maker with excellent research and critical thinking skills.
• Natural curiosity and adaptability, eager to deepen ASO expertise if needed.
• Strong client‑management experience, preferably within an agency setting.
• Outstanding written and verbal communication skills
  .
• Experience working fully remote with distributed teams.
• Solid project management and prioritization skills
  , thriving under multiple deadlines.
• Ability to work independently and make clear decisions in fast‑changing environments.

• Apple Search Ads experience or any CAC:
  
  LTV‑based performance marketing.
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).

• Ultimate Remote Flexibility — Skip the commute. Bay Area‑based, remote by default; a periodic in‑person team and client meetups when needed.
• Generous Time Off — 26 days PTO annually (on top of all U.S. national holidays),…