Brand Manager

We’re hiring a Brand Manager to lead how our brands are seen, experienced, and communicated across all digital channels.

Dreibach Ltd is a fast-growing FMCG importer and e-commerce business, operating across leading online marketplaces and retail channels. We work with a broad portfolio of brands, combining strong commercial capability with a data-driven approach to buying, trading, and growth. Our focus is on building scalable, high-performing categories through strong supplier partnerships, efficient operations, and a results‑led culture.

• Define and develop brand positioning, tone of voice, visual identity, and brand guidelines across all digital touchpoints.
• Ensure consistency of brand presentation across marketplaces, product content, social channels, packaging, and campaigns.
• Lead brand storytelling that strengthens recognition, trust, and customer connection.
• Develop marketing strategies and campaign plans for product launches, seasonal activity, and growth initiatives.
• Work with the advertising / performance marketing team to align creative direction with paid media objectives.
• Identify audience opportunities, trends, and insights to shape messaging and campaign concepts.
• Brief creators, review content quality, and ensure alignment with brand identity and campaign goals.
• Support testing of creative variations to improve engagement, conversion, and brand resonance.
• Lead the brand and marketing elements of product launches from concept to execution.
• Develop launch messaging, content plans, and storytelling assets across marketplaces and channels.
• Coordinate timelines with advertising, design, packaging, and e-commerce teams.
• Work closely with the design team on brand visuals, creative assets, and campaign materials.
• Partner with the packaging team to ensure product design reflects brand identity and market positioning.
• Contribute to packaging improvements, refresh projects, and innovation briefs
• Monitor campaign results, brand performance metrics, and customer feedback.
• Translate insights into creative and strategic improvements.
• Support brand reviews and growth planning with clear recommendations.

• Proven experience defining and developing brand positioning, tone of voice, and visual identity across digital channels.
• Track record of maintaining brand consistency across marketplaces, social media, product content, packaging, and campaigns.
• Hands‑on experience leading marketing strategies and campaigns for product launches and growth initiatives.
• Ability to translate audience insights and trends into creative messaging and campaign concepts.
• Experience managing brand storytelling, creative assets, and collaboration with design, packaging, and e‑commerce teams.
• Data‑driven approach to monitoring campaign performance and using insights to improve brand impact.
• Experience mentoring or working with creative teams to deliver high‑quality, on‑brand content.

Pay - £35,000.00-£40,000.00 per year

This role is hybrid - working from home on Fridays

Monday-Friday, 9am-5pm

28 days of annual leave per year (including bank holidays)