Chief Marketing Officer; CMO - Remote

About You

You’re an experienced CMO who blends strategic clarity with strong creative judgement and taste. You’ve owned full‑stack marketing in high‑growth environments, shaping positioning, narrative and go‑to‑market execution while maintaining a high bar for quality and consistency.

You’re highly organised and commercially aware, able to turn ambiguity into clear plans, launch rhythms and operating discipline. You understand how to balance brand building with performance outcomes, scaling what works while protecting long‑term trust and credibility.

You bring deep empathy for customers and communities, using insight to shape messaging, product launches and engagement. You’re comfortable influencing across senior stakeholders and working as a hands‑on player‑coach in a lean team.

As Car & Classic’s CMO you will own the full marketing function end‑to‑end. From brand positioning and storytelling, to launch strategy, content and cultural presence, PR, events, and performance amplification.

This is a hands‑on leadership role in a lean team environment. Success requires someone who can combine strategic thinking, creative judgement, strong organisation, and the ability to influence across the business, while still being willing to roll up their sleeves and execute.

You will play a central role in shaping Car & Classic’s next phase of growth by strengthening the brand, building a repeatable GTM engine, and driving meaningful engagement and adoption across web and app.

Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new, VC‑backed ownership since 2018 and on an exciting double‑digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day‑to‑day, diversity, inclusion and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.

We’re looking for a CMO who has good, relevant experience and wants to make their mark in a rapid‑growth business where they can make a real difference whilst enjoying the environment and culture.

• 🎯 Brand strategy & positioning: (Re) define Car & Classic’s positioning within the community by building a clear point of view, consistent storytelling, and stronger brand trust across both online and offline touchpoints.
• 🚀 GTM & launch leadership:
  Build and run a repeatable GTM machine and lead key launches (product/feature/marketing rollouts), including narrative, messaging hierarchy, sequencing, timing, and asset requirements.
• 🎨 Content, social & cultural presence:
  Set the editorial and creative standard for Car & Classic’s content and social media, ensuring the brand feels lovable, relevant, and culturally credible — leveraging creators and influencer partners where it makes sense.
• 🗞️ PR, events & reputation:
  Own PR strategy and agency relationships, and lead key calendar moments (events, announcements, partnerships) to build authority and trust in the category.
• 📣 Paid media direction & alignment:
  Define strategic direction and guardrails for paid media, ensuring it supports business priorities efficiently while staying aligned with the brand.
• 🔄 CRM strategy leadership:
  Own the CRM direction to deliver best‑in‑class communication journeys that increase engagement, retention, and long‑term user value.
• 🧑🤝🧑 Team leadership & leverage:
  Lead a lean team and build an efficient operating model using freelancers, agencies, and partners through clear briefs, high standards, and fast decision‑making.
• 🤝 Cross‑functional leadership:
  Work closely with the CEO and leadership team, plus Product, Performance, Data, and head of CRM, to align priorities, make trade‑offs, and ship work that helps extract value from our users and deliver them outstanding experience.
• 📊 Performance tracking & reporting:
  Define and track marketing KPIs across brand, demand, and engagement;…