Director of Marketing

About J2 Health:

J2 Health is transforming how healthcare organizations design and manage provider networks-one of the most critical yet overlooked levers in delivering high-value care.

Today, both consumers and payers struggle to identify the right doctors due to fragmented data and manual processes. J2's platform combines best-in-class data with purpose-built software to help healthcare organizations build smarter networks that meet patients' medical and personal needs.

We're a mission-driven team of healthcare insiders, data experts, and technologists-backed by leading investors like Tiger Global and Primary Ventures-taking a thoughtful, nimble approach to growth as we scale a product that's already delivering real value to customers.

The Role:

We're looking for a Director of Marketing to build and lead our marketing function from the ground up. This is a high-impact, strategic individual contributor role for someone who can think big, operate independently, and execute with precision. You'll own the full marketing lifecycle - from shaping our brand narrative to generating pipeline, crafting campaigns, and enabling sales. This is a unique opportunity to set the marketing vision while staying close to execution in a fast-moving startup environment.

In your first 6 months, you'll focus on clarifying our positioning, standing up demand generation campaigns, and laying the foundation for scalable content, messaging, and brand strategy.

This is an NYC-based role (in-person work expected 3 days per week) and reports directly to our CEO.

What You'll Do:

• Develop and own a multi-channel marketing strategy to drive awareness, engagement, and qualified pipeline.
• Define and evolve product positioning and messaging across core use cases and new releases.
• Launch and manage demand generation campaigns across paid, organic, email, and events.
• Equip the sales team with effective enablement tools - pitch decks, one-pagers, case studies.
• Lead content development for blogs, webinars, customer stories, and thought leadership.
• Build brand awareness through strategic communications and PR (as needed).
• Establish foundational marketing infrastructure, including performance tracking and vendor/contractor relationships.

Early Success Looks Like:

• 2-3 marketing campaigns launched with measurable performance.
• Core product messaging and sales enablement toolkit finalized.
• Alignment with Sales and Product teams on go-to-market priorities and launch rhythm.

You Should Have:

• 6-8+ years of B2B marketing experience, preferably in early-stage or growth-stage startups.
• Demonstrated ability to build and own marketing from scratch - ideally in a founding or first-marketer capacity.
• Strong experience with messaging development, campaign strategy, and content creation.
• Deep familiarity with marketing channels and tools (email, paid, SEO, events, automation).
• Strategic mindset with hands-on execution ability - you can both see the big picture and deliver the work.
• Comfort working cross-functionally in an environment with high ambiguity and low ego.

Bonus If You Have:

• Experience in healthcare or healthtech (not required)
• Exposure to brand-level messaging, PR, or corporate communications

Working Here:

• NYC based role
• Competitive compensation, stock options, and health insurance
• Commuter Benefits
• Unlimited PTO: take the time you need when you need it
• Stipend for at-home work machine and equipment
• A world-class team of fun, welcoming, ego-free, proven entrepreneurs with whom to build lifelong relationships

Compensation:

The salary range for this role is $,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

We Welcome You To Apply:

J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications. If you're excited about this role and believe you could make a meaningful impact, we encourage you to apply-even if your background doesn't perfectly align.

J2 Health is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind.