Vice President, Marketing

VP, Marketing

About League Apps

League Apps is the operating system and community for youth and local sports leaders-equipping them with the technology, tools, and professional network they need to grow, scale, and play for the future. Our platform powers thousands of clubs, tournaments, leagues, camps, and facilities, serving over 10 million participants nationwide.

We operate at the intersection of sports, technology, and community. From registration to payments to communications, our platform makes running sports seamless for organizations across the country.

Beyond software, we foster a national community of leaders, elevating important issues like increasing girls' participation, preventing youth injuries, and understanding how tech is shaping the future of play. We also created and fund the Fund Play Foundation, a 501(c)(3) nonprofit bringing meaningful sports experiences to underserved communities.

About the Role

We're hiring a Vice President, Marketing that will shape how we win in our next chapter. We're looking for a marketing leader who's scaled high-performing teams and knows how to turn a strategy into pipeline. This person will shape how our product is positioned, how it gets to market, and how we tell stories that drive results. Reporting to the CEO and partnering closely with Sales, CS & Product leadership, this leader will connect the dots across those functions.

We're not hiring someone to manage campaigns. We're hiring someone to define the role of marketing in this stage of our growth, and then build the team, systems, and processes to deliver it.

What You'll Own

Product Marketing Strategy & Execution

* Work with the current team and leadership to define our strategic positioning and scale enablement, launch, and narrative processes.

* Evolve our positioning, messaging, segmentation, and core narrative across the product suite

* Build a product marketing framework grounded in real customer outcomes and vertical use cases

* Translate technical features into value props that resonate with decision-makers

* Partner with our senior leadership team to shape how our message shows up in the world - from conference keynotes to podcasts to customer events - ensuring every story reinforces our positioning

Go-to-Market Planning

* Lead GTM for new features and product launches - from planning to execution

* Create cross-functional GTM playbooks and rituals with Product, Sales, and CS

* Align product marketing efforts to business goals:
Pipeline, Sales and Customer Retention.

Customer & Market Intelligence

* Conduct competitive and market research to inform positioning and roadmap

* Build a feedback loop with Sales, CS, and Product to track adoption and value realization

* Champion voice-of-customer as input to both messaging and product

Enablement

* Equip Sales and CS teams with the narratives, assets, and onboarding materials they need to win

* Build a scalable enablement engine for decks, playbooks, FAQs, and demo narratives

* Drive consistency in how we show up in the market

Drive Pipeline Through Growth Marketing & Events

* Scale performance channels and manage campaigns tied to real metrics: cost-per-opportunity, conversion-to-win

* Run growth like a revenue function not just a brand awareness play

* Build repeatable playbooks for local activations and Sales-led meetups

* Own the strategy for annual events and conferences and ensure alignment to business goals

Content & Creative Oversight

* Manage our Creative Director to ensure brand expression reflects our strategy

* Oversee content marketing strategy, aligned with launches, campaigns, and GTM goals

* Build a content engine that tells stories about our products, customers, and mission

What You Bring

* 10-15 years of owning marketing in B2B SaaS - not just running campaigns, but shaping strategy & messaging

* You've built functions, scaled teams, and evolved PMM from support role to strategic lever

* You've led product launches, rewired messaging, and created tools sales teams love to use

* You turn complexity into clarity - and know how to bring Product, Sales, and CS into alignment

* You've worked alongside content and brand teams to make messaging show up in the real world

* Bonus points if you've got roots in sports, care about access, or believe in the power of youth sports

Compensation & Benefits:

* Compensation: $196,378 - $294,567

* Health Benefits:

Medical, Dental, Vision coverage, HSA

* Commuter Benefits

* Home-Office Stipend

* Sports Leagues subsidies for employees and their children

* Cell phone and gym subsidies

League Apps is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We are committed to building a diverse, inclusive, and equitable organization, and to helping youth sports organizers across the country do the same.

The duties listed are not…