Content Strategist

Job Description

DEPARTMENT:
Marketing

POSITION:
Marketing Content Strategist

REPORTS TO:

SVP, B2C Marketing

SUPERVISES: N/A

JOB CLASS:
Exempt

Wondr Health

TM is a digital behavioral change program focused on weight management, that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically proven skills and tools. By treating the root cause of obesity through behavioral science, Wondr reduces risk factors to prevent chronic diseases like diabetes and hypertension, helps enhance employee productivity and engagement, decreases claims costs, and improves overall physical and mental wellbeing.

A master class of sorts, Wondr Health's team of renowned doctors and scientists teaches practical, data-backed skills that empower participants to stress less, sleep better, and feel better. The highly personalized program has helped hundreds of thousands of people by flipping diet culture upside down and teaching employees the science of eating the foods they love so they can still lose weight.

Through the app, online community, certified coaches, and series of weekly videos that offer a new perspective on better health, participants enter a world where weight loss is a science, small steps lead to big changes, perspectives are flipped, possibilities are infinite, and good habits last. Learn more at

The B2C Marketing Content Strategist leads the planning, creation, and optimization of multichannel content that drives Adoption (enrollment) and Engagement (ongoing participation with our solutions) across our consumer audiences. You will develop message frameworks, briefs, and assets for multiple communication channels. You'll partner closely with Product and Creative to ensure content is on-brand, evidence-based, and performance-driven.

• Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages.
• Create and optimize emails, SMS, print mailers, flyers, on-site communications, social ads, and landing page copy that convert eligible populations.
• Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress.
• Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants.
• Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
• Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
• Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
• Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging.
• Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings.
• Conduct thorough research on industry trends, competitor messaging, and participant preferences.
• Maintain Wondr's voice/tone, and editorial standards across channels; ensure inclusive, empathetic content aligned to behavior change principles and personas.
• Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages.

• 5-8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages; health, wellness, or digital product experience a plus.
• Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
• Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
• Proficiency with content briefing, modular copy systems, and multichannel orchestration; familiarity with platforms like Iterable or equivalent MAP/CRM tools.
• Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.

• BA/BS required. Degree in Marketing, Communications or English preferred.

• 5-8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a…