Social Media Strategist

Are you a force for good? Does the opportunity to devote your talents to a cause much greater than yourself excite you? Are you a strategic storyteller who lives at the intersection of data, creativity, and mission-driven impact? The Arbor Day Foundation is a place where you can do work that matters, with people who care.

As we say at the Foundation: life is short, love where you work.

As one of the world’s largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. We help others understand and use trees as a solution to global issues (like air quality, water quality, climate change, deforestation, poverty, and hunger) that are critical to survival.

to join our Marketing & Communications Team to develop and optimize social media strategies that align with the Foundation’s goals and objectives to engage our organic social media channels.

This role is based in Lincoln, Nebraska. Team members in Lincoln work in‑office on Monday, Tuesday, and Thursday, with optional remote work on Wednesday and Friday. This position reports to the Director, Communications & Public Relations.

Travel Requirements: This position can require travel up to 1‑2 times a quarter for events that require on‑site social media support. Must have the ability to travel domestically. Valid driver’s license and ability to operate a motor vehicle may be required.

• Increase engagement and follower growth across priority platforms through well‑defined strategies, compelling content, and continuous optimization.
• Build a platform‑specific engagement strategy that boosts community interaction, shares, comments, and meaningful conversations.

• Create a strategic plan to position C‑Suite leaders and key subject‑matter experts as influential voices in sustainability and social impact.
• Deliver consistent thought leadership content that drives organic reach and follower growth.

• Own the content calendar – ensuring timely, relevant, and high‑quality delivery across platforms.
• Partner with designers, writers, and marketers to ship creative assets that consistently outperform baseline metrics.

• Identify, outreach, and activate influencer partners aligned with our mission – driving brand awareness and campaign lift.
• Build a repeatable influencer engagement framework.

• Build monthly and quarterly reporting dashboards that clearly communicate wins, learnings, and actionable recommendations.
• Use insights to adjust strategy, improve engagement, and optimize content performance.

• Passion for the Foundation’s mission, nature, environmental stewardship, and people.
• Our ideal candidate has 3‑5 years of experience in social media strategy, content creation, and platform management.
• Proven Experience developing and executing social media strategies that grow audiences, increase engagement, and strengthen brand recognition across platforms.
• Social Media Platform Expertise. You are proficient in using social media platforms (Facebook, X, Linked In, Instagram, Tik Tok) and scheduling/analytics tools (Hootsuite, Sprout, Meta Business Suite, or Google Analytics or similar)
• Collaborative spirit
  , able to work across creative, marketing, and program teams to deliver cohesive storytelling.
• Strong strategic and analytical skills, using social data and insights to guide decisions, optimize performance, and inform content strategy.
• An entrepreneurial, self‑starter mindset - able to manage multiple projects in a fast‑paced environment and motivated by building lasting impact.
• A content‑first approach
  , ensuring every post, campaign, and interaction deepens audience connection to the mission.

• Elevated Social Presence:
  Grew followers and engagement across priority platforms while maintaining a consistent tone, cadence, and style.
• Built Thought Leadership:
  Launched and maintained a C‑Suite/SME strategy that increased reach,…