Senior Director of Public Relations & Marketing; Remote

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Shining bright in the skyline, Four Seasons Hotel Minneapolis is connected by Skyway to sports, business and entertainment and is two blocks from the Mississippi River. Inside, discover Mediterranean‑inspired dining by award‑winning local chef Gavin Kaysen, a wellness floor complete with indoor and outdoor pools and a Spa dedicated to nourishment through nature.

The Senior Director of Public Relations & Marketing oversees the PR & Marketing functions for Four Seasons Hotel Minneapolis (50%) and Four Seasons Hotel St. Louis (50%). This remote position requires the ability to travel to either property as needed, but on a monthly basis didates must be based in the US Midwest. Basic

Purpose:

To generate awareness for assigned properties through all media outlets; including a strong focus on local and national awareness; and develop a long‑term strategic plan and implement all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the digital footprint, messaging, and social media efforts ensuring all are aligned around a single vision.

• Develop and implement a yearly comprehensive Mar Comm strategy aligned with the desired vision of assigned hotels.
• Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting.
• Conduct in‑person meetings with property teams at least 4 times per year, with regular virtual follow‑up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality.
• Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality. Property goals will serve as KPIs for Senior Director of PR and Marketing.
• Establish and create PR/Communication synergies across assigned properties.
• Identify and drive best practices across assigned hotels.
• Engage agency support as needed with clear plan on deliverables.
• Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels.
• Assess and drive competitive and differentiating PR plans, in place at hotel.
• Implement and monitor for compliance with global brand standards and initiatives.
• Ensure PR and social initiatives meet performance targets.
• Collaborate with Area Mar Comm and PR on digital (content and social) strategies for assigned properties.
• Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing.
• Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long‑term strategic positioning.
• Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel.
• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments.
• Maintain professional relationships with media to support achieving the goals outlined in the PR…