Head of Performance Marketing - GreenChef

Overview

At Hello Fresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we have grown into a global food solutions group and the world s leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes of exciting recipes and fresh ingredients have built a community of customers seeking delicious, healthy, and sustainable options.

The Hello Fresh Group now includes our core brand, Hello Fresh, as well as Green Chef, Every Plate, Chefs Plate, Factor_, and Youfoodz.

We are seeking an experienced Head of Performance Marketing to join the UK team. As the Head of Performance Marketing for Green Chef in the UK, you will drive growth and success for our brands, Green Chef, with leadership that shapes data-driven strategies, fosters innovation, and empowers a high-performing team.

This is a unique opportunity for a strategic, data-driven, and entrepreneurial leader who thrives in a fast-paced and challenging environment.

• Drive UK Performance – Fully own the UK Growth marketing P&L for Green Chef; acquisition, reactivation, and referrals.
• Develop & Execute Growth Strategy – Lead the end-to-end growth strategy for Green Chef, developing data-driven strategies that balance brand-building and performance marketing for sustainable and profitable growth.
• Lead & Scale a High-Performing Team – Manage performance marketing teams and local channels, providing strategic direction, mentorship, and support, while nurturing a culture of humility and curiosity.
• Champion Innovation & Growth – Identify and capitalize on emerging marketing channels, trends, and customer insights to drive incremental growth.
• Drive Cross-Functional Impact – Collaborate with Brand, Marketing Analytics, Discounts, Growth Partnerships and Retail Media to create a holistic UK growth strategy that fuels growth across locally owned and centralised channels.
• Discount strategy – Own the Green Chef UK discount strategy, providing strategic guidance on the discount pipeline to balance reducing discount spend with preserving value.
• Conversion Rate Optimization – Advise on conversion rate optimization and ensure a strong testing roadmap, building relationships with local and global stakeholders.
• Drive Local Intent – Align with central marketing teams to adapt global strategies to unlock local growth opportunities, prioritising acquisition, reactivation, and referrals while considering local consumers and business needs.

• Proven track record of success in a senior role, ideally in a D2C business within e-commerce or the food industry. Experience in subscription businesses is a plus.
• Strategic thinker with the ability to develop and execute growth strategies that drive results.
• Experience managing large marketing budgets and delivering against financial targets.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
• Innovative mindset – passion for testing new channels, growth hacks, and data-driven marketing strategies.
• Customer centricity – understand how to leverage customer insight as a springboard for marketing initiatives and growth.
• Hands-on yet strategic – thrives in high-growth, high-accountability environments, with the ability to zoom in and out as needed.
• Executive-level leadership skills – able to influence at the C-suite level and drive cross-functional collaboration, with exceptional communication and interpersonal skills.
• Strong analytical and commercial acumen – excellent analytical skills with a data-driven approach to decision-making.

• 70% off Hello Fresh or Green Chef boxes
• Company pension scheme
• Gym membership
• Bupa private medical insurance (including dental & family cover options)
• Electric vehicle scheme
• Mental health first aiders and an employee assistance programme
• Dog friendly office! (London site only)
• Eye care scheme
• Cycle to work scheme
• Group Life Assurance
• Location:
  
  The Hello Fresh Farm, 60 Worship Street, EC2A 2EZ
  , London
• Hybrid Working Policy
• We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office 3 days a week. For more details on eligibility and how this applies to the role you re applying for, please consult with your recruiter.
• This position is also eligible for the Hello Fresh equity plan.