Head of Brand & Content - Remote

About You

You’re a brand leader who understands that great brands are built through trust, community and cultural credibility, not just campaigns. You care about how stories land, how tone evolves, and how brands earn long-term loyalty from passionate audiences. You enjoy shaping positioning and narrative, working closely with creators and communities, and ensuring the brand feels authentic rather than manufactured. You’re confident making creative decisions, setting standards, and protecting brand integrity even when trade‑offs exist.

Working directly with our CEO, the Head of Brand & Content owns Car & Classic’s brand narrative, positioning and cultural relevance. This role defines what the brand stands for, how it expresses itself, and how it builds long‑term trust and desirability with enthusiasts. It sits at the intersection of brand strategy, content, PR and creative direction and is not a performance‑marketing or growth role.

Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new VC‑backed ownership since 2018, we are on a double‑digit growth journey to bring classic vehicle transactions online. Our culture is incredibly important to us. We’ve built a fully remote team of builders, dreamers and petrolheads using tech to connect enthusiasts with the machines that move them.

If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.

• 🚀 Brand positioning & narrative – Own, conceptualise and evolve Car & Classic’s brand positioning, tone of voice and long‑term narrative.
• 📊 Insight‑led direction – Translate Brand Tracker insights into clear strategic and creative decisions.
• ✍️ Content strategy leadership –
  • What we talk about, where, when and how (from a creative and narrative standpoint).
  • Who we rely on for content creation (including influencer partnerships).
• 🗞️ PR strategy ownership –
  • Define narratives, announcements and operating rhythm.
  • Select and manage PR agencies or freelancers.
  • Oversee reputation and earned media.
• 🤝 Creator & influencer ecosystem – Build and manage creator partnerships, including scouting, negotiation and defining partnership formats.
• 🎨 Editorial & creative vision – Set the editorial and content vision across social, video and editorial platforms.
• 🚀 Major initiative leadership – Project manage and provide creative leadership on:
  • Brand campaigns
  • Product / feature launches
  • Collector’s Editions
• 🛡️ Brand guardianship – Act as final brand guardian across all marketing touchpoints.
• 🤝 Cross‑functional collaboration – Work closely with Performance, CRM, GTM, Product and Design teams to ensure coherence and creative edge.

• 🎯 Brand strategy & narrative craft – Ability to define positioning, build distinctive tone of voice and defend a clear brand point of view.
• 🎨 Creative strategy & concepting – Able to originate and shape ideas that elevate desirability and cultural relevance.
• 🧠 Editorial judgement & taste – Strong instinct for what feels premium, credible and community‑relevant.
• 📊 Insight‑to‑decision thinking – Comfortable translating imperfect data and brand trackers into priorities and action.
• 🤝 Content & influencer leadership – Defines what the brand talks about, how it shows up, and who creates content.
• 🛠️ Hands‑on execution (player‑coach) – Comfortable writing, briefing, editing and improving work directly in a lean environment.
• 🔄 Cross‑functional collaboration – Works effectively with performance, CRM, GTM, product and design teams while protecting brand integrity.

• 🌍 Experience in culture‑led or “cool” brands, media, marketplaces or enthusiast communities.
• 🏁 Background in automotive, luxury or passion‑driven categories.
• 📈 Experience working with brand tracking or brand health studies.
• ✍️ Copywriting, editorial or journalism background.

• 📊 You are primarily a performance marketer.
• 🧱 You expect a large team or heavy structure from day one.
• 🎭 You’re uncomfortable being opinionated or making creative calls.
• 🧭…