Senior Integrated Marketing Manager

About the SENIOR INTEGRATED MARKETING MANAGER at Headspace:

Headspace is seeking a self-starter who moves fast and brings teams together seamlessly to bring creative ideas to life as our Integrated Marketing Manager. In this role, you’ll translate business priorities and brand positioning into actionable integrated marketing plans, orchestrate go-to-market moments across channels, and ensure we show up consistently, boldly and effectively to engage audiences and drive business results.

You’ll partner closely with teams across Marketing, Creative, Communications, Content, and Product to design and deliver integrated campaigns that connect to cultural moments, member needs, and Headspace’s brand goals – using AI-driven insights and tools to accelerate execution, elevate creative impact and drive emotional resonance. You’ll also help monitor brand health and industry trends to inform marketing and campaign strategy and inspire innovation.

What you will do:

• Champion and embed Headspace’s brand strategy and positioning across teams, ensuring our narratives are consistently and impactfully reflected across PR, Social, Product Marketing, Growth Marketing, Content, Creative, and Partnerships.

• Ideate, vision and manage the unified campaign calendar to make the most impact on our target audiences, by aligning priorities, ensuring visibility and driving seamless coordination across internal teams and external partners.

• Lead integrated marketing planning and execution for brand and integrated marketing moments - developing clear briefs, frameworks, and measurement plans that align with brand and business objectives across paid, owned, and earned channels.

• Lead brand health tracking, partnering with Research to turn data into insights that inform marketing strategy, messaging and campaign planning.

• Leverage AI-powered tools and insights to enhance integrated marketing – driving efficiency in planning, elevate creative impact, and strengthening emotional connection with audiences.

• Champion Headspace’s mission of providing every person access to lifelong mental health support through thoughtful, inclusive, and human-centered marketing.

What you will bring:

• 5 to 7 years of experience in integrated marketing, brand management, or campaign strategy - ideally in consumer health, wellness, tech, or high-growth environments.

• Proven experience leading cross-functional campaigns from planning, strategy to execution, with measurable brand or business impact.

• Strong understanding of full-funnel marketing, including content, social, media, partnerships, and lifecycle.

• Experience with AI-powered tools to drive efficiency, creative impact and emotional resonance.

• Ability to operate with an owner’s mindset in a scrappy, fast-moving environment, collaborating with cross-functional partners who wear many hats

• Excellent project management, communication, and relationship-building skills.

• Ability to synthesize insights and translate strategy into actionable, creative briefs.

• Collaborative, solutions-oriented mindset with the ability to thrive in a fast-paced, evolving environment.

• Passion for mental health and belief in Headspace’s vision of a world where everyone is kind to their mind.

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.
For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $110,000-$158,000+ equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to:…