Director, Wedding Proposition,South West Asia

Director, Wedding Proposition,South West Asia

The Director, Wedding Proposition owns the end-to-end success of IHG domestic & outbound India weddings segment, defining the business & marketing proposition, enabling hotels and sales teams, and building a scalable platform for long-term revenue growth.

• This role owns the end-to-end Wedding Proposition for India, spanning marketing strategy, brand experience, commercial framework, sales enablement and hotel execution, working across global, regional and hotel teams.

Define and implement the weddings value proposition & concept for India domestic & outbound weddings

Lead the wedding brand narrative, creative direction and digital experience across IHG channels, including

Establish the commercial framework, defining the relevant pricing strategy, commission structure for planners and agencies

Define the role of IHG One Rewards and distribution channels in driving wedding demand and loyalty

Develop and deploy sales toolkits and go-to-market strategies for Global, National and hotel sales teams

Create operational standards and playbooks to enable hotels to deliver consistent, high-quality wedding experiences

Lead cross-functional alignment across Brand, Marketing, Sales, Commercial, Loyalty and Operations

Manage agency partners- including but not limited to Marketing agency - and track performance against strategic and commercial KPIs

Act as sounding board of Indian Weddings from building a proposal, to site inspections, to hosting events, in collaboration with on-property teams

Master's and /or Bachelor's Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience.

~15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for.

Prior exposure to the Indian wedding ecosystem through Hospitality, Wedding planner or Supplier experience is critical.

Knowledge of channels and experience in driving digital strategies including digital transformation & social.

Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.

Demonstrated communication skills including ability to influence and ability to build and maintain internal & external relationships.

Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out & measurement

Demonstrated project management skills in organizing, planning and executing large size projects

Must possess superior problem-solving skills combined with stakeholder management and team leadership skills

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they…