Director, North America Influencer Marketing - Fenty

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit:
We work together to make our wildest dreams a reality:
As entrepreneurs, we embrace optimism and find creative ways to reach our goals

• Advocacy, Diversity, and Inclusion:
We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.

• Storytelling:
We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.

• Resilience:
We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.

• Product Excellence:
We put the consumers first:
We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $164,000 - $205,000 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes:
Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Director, North America (NA) Influencer Marketing will develop, oversee and integrate Fenty’s influencer programs across the Fenty Beauty brands - Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance - taking a full funnel approach with influencers to drive brand equity, connection, and conversion with our consumers. The director will build meaningful and lasting relationships across affiliates, influencers, beauty editors, and VIP talent.

You will lead innovation in our approach to influencers, working closely with our global communication and local marketing teams to ensure influencer plans are integrated with the North America strategy- an experienced, enthusiastic and results focused leader that has confidence to define, build, and present strategies and solutions to C-suite executives, with a deep understanding of our client, social platforms, and algorithms with a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale.

RESPONSIBILITIES

• Drive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales.

• Define and lead Fenty Beauty’s NA influencer marketing plan, communicate strategy and localized playbooks

• Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trust

• Partner with NA General Manager to understand NA investment strategy/priorities

• Partner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategy

• Partner with retail marketing teams to understand key launch, promotion and selling periods

• Work closely with NA ecommerce team to develop and execute best in class social commerce plans

• Partner closely with…