Campaign & Communications Manager

Campaign & Communications Manager

Daventry – 1 x day working from home

£40,000

This role is focused on driving consideration and conversion through targeted, market-specific campaigns and communications. The Campaign & Communications Manager will lead the delivery of product-focused marketing activity across CRM, websites, social media, and paid channels, with a strong emphasis on performance, audience segmentation, and sales enablement. The ideal candidate will be commercially minded, data-driven, and skilled at building relationships across teams to deliver high-impact, measurable campaigns.

The purpose of the role is to plan, execute, and optimise product and market-specific campaigns that support lead generation, nurture customer relationships, and enable sales teams.

• Develop and deliver targeted product and market-specific campaigns across CRM, websites, social media, and paid channels.
• Own campaign performance reporting, including lead generation, conversion tracking, and ROI analysis.
• Create and manage product collateral and sales enablement materials to support commercial teams.
• Optimise CRM communications through segmentation, automation, and performance analysis.
• Work closely with sales, product, and digital teams to align campaign activity with business goals.
• Support website content and landing page development to improve campaign effectiveness and user experience.
• Manage paid media campaigns, particularly Linked In, including targeting, creative development, and reporting.
• Deliver market-specific communications that reflect audience needs and commercial priorities.
• Use data and insights to continuously improve campaign strategy and execution.

• Minimum 5 years’ experience in campaign management, digital marketing, or CRM communications.
• Degree or equivalent qualification in Marketing, Communications, PR, Events Management or a related field.

Proven track record of delivering lead-generating campaigns and reporting on performance.

Experience working with CRM platforms, paid media tools, and website CMS.

Familiarity with sales enablement and product marketing in a B2B or B2C environment.

• Strong campaign planning and execution skills across digital and CRM channels.
• Analytical mindset with experience in performance tracking and reporting.
• Excellent communication and stakeholder management skills.
• Commercially focused with a deep understanding of audience segmentation and funnel strategy.
• Collaborative and confident working cross-functionally with sales, product, and content teams.
• Proficient in marketing tools including CRM, CMS, social media platforms, and analytics dashboards.