Senior Manager, Product Marketing, rhode

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

At rhode, product is at the center of everything we do—from how we listen to our community to how we bring thoughtful, high‑performance essentials to life. We’re looking for a Senior Manager, Product Marketing to lead strategy through execution for key categories, owning the journey from early concept to launch and beyond.

This role is ideal for someone who thrives at the intersection of insight and action—someone who can translate consumer needs, data, and creative vision into products that feel both intentional and exciting. You’ll be a critical partner to Product Development, Creative, Brand, and Operations, ensuring launches are tightly executed, on‑time, and aligned with the founder’s vision.

• Support development of multi‑year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis
• Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction
• Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed
• Support creation of presentation materials for meetings with founder and senior leadership
• Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations
• Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation
• Translate founder’s vision into clear actionable briefs, partnering closely with cross‑functional partners throughout the process

• Prepare brief materials for cross‑functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits
• Support messaging and campaign creation from a product POV

• Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review
• Recommend lifecycle strategies including assortment changes and SKU rationalization
• Provide reporting on product and shade performance as needed

• Help develop, build, and share new processes for more effective cross‑functional teamwork + collaboration
• Act as the category expert and champion for your product category
• Collaborate with operations and supply chain to ensure on‑time delivery, forecast accuracy and inventory health across channel
• Support retailer presentations (market, in the kitchen), assortment planning and…