Regional Marketing Lead - Southeast

Associate Director of Regional Marketing/Regional Marketing Leader (RML), Southeast Hematology Franchise (FL, GA, AL, TN, KY)

The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Hematology. The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels.

This position will report into the Head of Regional Marketing for the US Hematology Franchise and will work in close partnership with cross‑functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders. This position is field based, collaborating with the Hematology Oncology teams in FL, GA, AL, TN, KY.

• Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.
• ESE Customer Engagement: Identify and effectively engage a core group of 35‑50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand. Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.
• Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision‑making, and other important marketing initiatives. Escalate market challenges/barriers to leadership and cross‑functional partners as appropriate.
• Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications.
• Internal
  
  Collaboration:
  
  Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.

• Engagement and influence with National/Regional ESEs: Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy.
• Oncology Business Acumen: Comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
• Marketing Acumen: Experience and capability working with agency/vendor partners on complex projects. Ability to identify regional marketing tactics, and then project manage and implement regional marketing initiatives.
• Cross‑functional collaboration: With customer facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc.
• Project management: Plan/execute Advisory Boards, regional marketing tactics, taking assets through the MLR process, operational plan and budget management.
• Execution: Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.
• Strategic Thinking: Generate strategic insights to inform brand strategic decision‑making.

• Bachelor's Degree; preferably in a relevant field.
• At least 8 years of experience in pharma and/or healthcare industry with experience in managed markets, brand marketing, sales, strategic planning.
• Oncology therapy area experience.
• Expected 50‑70% overnight travel including evening and weekend conferences when necessary.

• 10+ years of pharma or healthcare industry experience with 2+ years of Oncology experience.
• Experience in Hematology, with preferred experience in CLL, NHL, bi‑specifics,…