Senior Email & SMS Specialist, UMR - Remote

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together
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UMR, United Healthcare's third-party administrator (TPA) solution, is seeking a Senior Email & SMS Specialist who is business-savvy and loves to stay busy with hands‑on marketing campaign projects.

This position will support the maintenance, development and deployment of email and SMS communications (automated and ad‑hoc) that meet business needs and client requirements. The Senior Email & SMS Specialist will work cross‑functionally with writers, designers, developers, and other internal stakeholders to support a consumer‑centric approach in the maintenance, development and execution of digital communications across the UMR business.

The ideal candidate will have experience in email & SMS with a drive to learn and expand their skill set in the digital campaign realm.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in Salesforce Marketing Cloud and SMS software tools
• Oversee ad‑hoc requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to UMR constituents
• Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change
• Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives
• Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN‑SPAM, TCPA)
• Anticipate our UMR customers' unique needs and proactively develop solutions to meet them
• Assist in maintaining a roadmap of future email and SMS initiatives that support UMR's products and services as well as the UMR member base and private label customers
• Develop and maintain positive relationships with cross‑functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, influence, collaboration and listening skills
• Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for ad‑hoc communications and larger campaigns utilizing applicable KPIs

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 2+ years of digital marketing experience with exposure to email & SMS
• 2+ years of experience working within email & SMS platforms/marketing automation tools (e.g., Salesforce Marketing Cloud, Constant Contact, Tailored Mail, Sherpa)
• 1+ years of experience tracking projects in a project management tool (e.g., Workfront, Smartsheet, Trello)
• Experience segmenting data for email & SMS marketing campaigns
• Working knowledge of HTML and response design for email creation and editing
• In‑depth knowledge of email and SMS compliance (CAN‑SPAM, TCPA) and best practices
• Must be able to learn quickly and adapt to new processes easily

• Experience working in Salesforce Marketing Cloud
• Experience working within an Agile framework
• Experience working in a matrix organization
• Experience in the healthcare and/or health…