Director AMERICAS Field Marketing

Position

Title:

Director AMERICAS Field Marketing

Location:

Home/Remote NC, VA, FL, DC, MA

Riverbed is seeking a strategic and dynamic Director of AMERICAS Field Marketing to lead and drive marketing initiatives across the Americas Geography. This individual will be responsible for shaping and executing marketing strategies aimed at increasing visibility, engagement, and revenue within the Americas Enterprise market.

• Strategic Planning & Execution:
  • Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within named account enterprise organizations, aligning with company goals and objectives.
  • Oversee the creation and execution of marketing events and campaigns targeting named accounts.
• Brand Positioning & Awareness:
  • Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs.
  • Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences.
• Demand Generation:
  • Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth.
  • Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency.
• Stakeholder Engagement:
  • Cultivate strong relationships with key stakeholders, sales leadership, marketing, and channel teams.
  • Ensure that the marketing strategy is designed to support and enhance long-term relationships with named account clients.
• Analysis:
  • Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management, and maintain the scorecard to report on key performance metrics to leadership.
• Cross-Functional Collaboration:
  • Collaborate closely with internal teams such as Sales, Product Marketing, Channel, and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas-focused initiatives.
  • Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

• Minimum of 7 years of experience in marketing with a strong focus on Americas Field Marketing
• 2‑3 years leading and developing a Field Marketing team (Team of
  5)
• Proven experience developing and leading marketing strategies for large-scale Enterprise projects or organizations.
• Strong background in demand generation, ABM, digital marketing, and brand development tailored to government clients.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives.
• Strategic thinker with strong project management capabilities.
• Data-driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, Demandbase, etc.).
• Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.).

Our employee benefits, including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives, are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well‑being of our employees.

Benefits & Perks vary by Country.

With a 20‑year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance. While we are a 'customer‑first' company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another.

We welcome and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. The Power of WE binds us together.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

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