Manager, Mobile Marketing & Channel Expansion

Bethesda, MD, United States

JOB SUMMARY

The Outbound Channels team is seeking a Manager for Mobile Marketing & Channel Expansion to lead mobile app push notification strategies and explore new messaging channels and capabilities like Whats App and RBM. This role involves managing global marketing campaigns, optimizing engagement and conversion strategies, collaborating with cross-functional teams, overseeing technical readiness, analyzing performance metrics, and supporting budget planning.

• 4-year degree from an accredited university in Marketing, Communications, or related field
• Three or more years of experience in digital marketing with a focus on mobile channels
• Strong understanding of mobile app ecosystems, push notification platforms, and customer engagement strategies.
• Proven ability to manage cross-functional projects and influence stakeholders
• Excellent analytical, communication, and project management skills

• Lead intake and prioritization of marketing campaigns across global markets in the Marriott digital ecosystem.
• Develop and optimize messaging strategy to drive engagement, conversion, and retention, including mobile app push notifications, Whats App, and other channels.
• Collaborate with cross-functional teams including Loyalty, Digital, and Continent Marketing to align push efforts with broader business goals.
• Partner with vendors and internal engineering teams to ensure technical readiness and compliance for channel expansion.
• Monitor performance metrics and deliver insights to inform ongoing optimization.
• Support budget planning and resource allocation for mobile messaging initiatives.
• Serve as subject matter expert on mobile marketing trends, tools, and best practices.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.  to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only
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Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work,
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your purpose,
belong
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the best version of you.

• Job Identification
• Job Category Sales & Marketing
• Posting Date 01/15/2026, 09:26 PM
• Job Schedule Full time
• Locations 7750 Wisconsin Ave, Bethesda, MD, 20814, US
• Pay Range (US/Canada) $81,100-$123,300 annually