Director AMERICAS Field Marketing

Director AMERICAS Field Marketing

Location:

Home/Remote NC, VA, FL, DC, MA | Job Location s US-NC-Home Office | US-FL-Home Office | US-VA-Home Office | US-MA-Home Office

Riverbed, the leader in AI observability, helps organizations optimize their user's experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed's open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere.

Together with our thousands of market-leading customers globally - including 95% of the FORTUNE 100 - we are empowering next‑generation digital experiences.

Riverbed is seeking a strategic and dynamic Director of AMERICAS Field Marketing to lead and drive marketing initiatives across the Americas Geography. This individual will be responsible for shaping and executing marketing strategies aimed at increasing visibility, engagement, and revenue within Americas Enterprise market.

• Strategic Planning & Execution:
  • Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within named account enterprise organisations, aligning with company goals and objectives.
  • Oversee the creation and execution of marketing events and campaigns targeting named accounts.
• Brand Positioning & Awareness:
  • Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs.
  • Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences.
• Demand Generation:
  • Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth.
  • Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency.
• Stakeholder Engagement:
  • Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams.
  • Ensure that the marketing strategy is designed to support and enhance long‑term relationships with named account clients.
• Analysis:
  • Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership.
• Cross‑Functional
  
  Collaboration:
  
  
  • Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas‑focused initiatives.
  • Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

• Minimum of 7 years of experience in marketing with a strong focus on Americas Field Marketing
• 2-3 years leading and developing a Field Marketing team (Team of
  5)
• Proven experience developing and leading marketing strategies for large‑scale Enterprise projects or organizations.
• Strong background in demand generation, ABM, digital marketing, and brand development tailored to government clients.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives.
• Strategic thinker with strong project management capabilities.
• Data‑driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, Demandbase etc.).
• Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.).

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well‑being of…