Sr. Director Sportsbook Cohort

The Role

We’re looking for a Sr. Director, Online Sports book Cohort Growth to lead the strategy, execution, and performance optimization of acquisition, engagement, and lifecycle programs for our Sports book business. In this role, you will design and deliver data-driven initiatives that accelerate growth across the funnel—from first bet to long-term loyalty.

This is a high-impact, cross-functional role with direct influence on the Sports book P&L. You’ll partner closely with Media, CRM, Promotions, Analytics, and Product to build and execute strategies that increase player value, reduce churn, and expand share of wallet.

If you excel at the intersection of commercial strategy, media, customer marketing, and analytics—and want to help build the future of online sports betting for one of the most recognized sports brands in the world—this role is for you.

Lead Sports book cohort growth strategy

Develop and deliver programs that directly impact awareness, consideration, handle, NGR, LTV, and retention for the Sports book business.

Identify friction points and opportunities across key lifecycle moments—registration, first bet, early retention, and reactivation—and partner with Product, CRM, and CX to build seamless, rewarding experiences.

Collaborate with Promotions and CRM to create targeted offers, incentives, and personalized experiences tailored to specific bettor segments to drive conversion and ongoing activity.

Use cohort analyses, behavioral insights, and predictive models to inform strategy, guide prioritization, and shape the roadmap.

Act as a strategic connector across Marketing, Product, VIP, Trading, and Analytics—aligning teams on goals, sharing insights, and driving cohesive execution.

Develop a rigorous experimentation roadmap to continuously refine lifecycle programs, incentives, and messaging, leveraging a test-and-learn approach to boost performance.

Build and maintain forecasts for cohort performance, NGR contribution, and strategic program impact. Regularly communicate insights and results to executive leadership.

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy—ideally within online sports betting, gaming, or digital consumer businesses.
• A proven track record of driving customer value, retention, and engagement through targeted, data-informed initiatives.
• Deep understanding of bettor segmentation, incentives, reactivation, churn prevention, and monetization in a digital or regulated environment.
• Strong analytical skills with expertise in cohort analysis, LTV modeling, forecasting, and building data-driven business cases
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• Exceptional cross-functional leadership and communication skills, with the ability to influence stakeholders across Marketing, Product, Analytics, and Trading.
• Experience managing large-scale, multi-workstream programs from strategy through execution.

Remote employee may also be eligible for a home office setup stipend.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.

Your recruiter will provide clear guidance at each stage of the process.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports…