Content Marketing Specialist

Position Overview

The Content Marketing Specialist plans, writes, and manages marketing content that drives awareness, engagement, and conversion across key channels. This role combines content strategy, hands‑on copywriting, and day‑to‑day project management to deliver high‑quality campaigns on time and aligned with business goals.

• Develop content calendars and campaign‑level content plans that support marketing objectives, launches, and key initiatives across channels (web, email, social, blog, paid, print).
• Write clear, compelling, and on‑brand copy for press releases, landing pages, emails, ads, social posts, video scripts, and other marketing assets, tailoring tone and messaging to audience and channel.
• Own end‑to‑end content project management: gather requirements, create briefs, define timelines, coordinate stakeholders, track progress, and ensure on‑time delivery of assets.
• Collaborate with designers, marketers, and subject matter experts to turn ideas and insights into well‑structured content and campaigns.
• Optimize content for SEO, readability, and conversion, including keyword integration, clear calls to action, and thoughtful structuring of headlines and body copy.
• Maintain and enforce content and brand guidelines to ensure consistent voice, style, and quality across all materials.
• Monitor performance of content (traffic, engagement, leads, conversions) and use insights to refine content topics, formats, and messaging over time.
• Maintain an organized library of content assets, tracking versions, approvals, and usage across channels.

• Bachelor’s degree in marketing, communications, journalism, English, or a related field, or equivalent practical experience.
• 2–4 years of experience in content marketing, copywriting, or related roles, with a portfolio that demonstrates strong writing across multiple formats and channels.
• Proven ability to manage multiple content projects simultaneously, with strong organizational skills and attention to detail.
• Solid understanding of digital marketing fundamentals, including SEO basics, email marketing, and social media content best practices.

• Excellent written and verbal communication skills, with the ability to break down complex topics into clear, engaging content.
• Strong project management skills, including planning, prioritization, and stakeholder coordination in fast‑paced environments.
• Comfortable working with content and project tools (e.g., editorial calendars, task management platforms, basic analytics dashboards).
• Collaborative mindset, openness to feedback, and a proactive approach to improving processes and content quality.

$60-80k annually based on experience, plus incentives

• 401(k) with up to 4% match, fully vested on day one!
• Healthcare insurance - medical, dental, vision insurance
• Life, accident and disability insurance
• Paid holidays and Paid Time Off (PTO)
• Medical and Dependent Savings Accounts (HSA, FSA)
• Employee Assistance Program
• Hybrid Work Environment- up to 6 days per month work from home

• Please note this role is based on site at our Batavia, IL, location
• This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship.
• Candidates should be aware that the company does not provide relocation assistance for this role.
• Travel is minimal and, if required, will typically not exceed 10%.

Barco Products is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives that every individual can bring to our team. We encourage applications from individuals of all backgrounds and experiences.